07 Feb 2011
| by Mark Banham
to the appearance of the on-screen branding.
Sky Sports confirmed the branding was not linked to any programme ...
branding and general commercial exposure can be expected" and that "audiences generally accept and understand that branding".
The regulator said that there was more likely to be sufficient editorial ...
25 Aug 2009
| by Sarah Shearman
of the deal and will be the exclusive brand partner within the entertainment venue's TV, home broadband ...
2 to flag its brand, content, and services to the public, as well as working with AEG, operator ...
to broadcast 02 events by early 2010. As well as programming, the tie-up will allow Sky branding ...
05 Jan 2010
| by Sara Kimberley
January. A retail campaign will also kick off in January with branded point of sale materials in three ...
16 Jun 2009
| by Sue Unerman
understanding and empathy. Rather than focusing solely on the brands' outward images, Mars and Bisto ...
26 Oct 2009
| by Arif Durrani
series was in breach of UK product placement rules when it included Specsavers branding every time Hawk...with the International Cricket Council, the Specsavers brand appeared in the UK and Australia throughout the coverage ...
13 Nov 2009
| by Sara Kimberley
to become its brand ambassador....The two-year agreement will see the six-foot, 21-year-old branded with Racing UK's logo throughout the 2009/2010 and 2010/2011 seasons. The deal will also include guest appearances on the channel alongside the current line-up of racing pundits that include Tom O'Ryan, Graham Cunningham and Steve Mellish ...
02 Jul 2009
| by Arif Durrani
LONDON - The Economist is launching a new branding campaign tomorrow with its first film ad since
17 Feb 2009
| by Alexandra Jardine
specialists argue that mainstream brands could benefit hugely from targeting multicultural audiences. Jay Rai ...
brands, products and services. For example, understanding that South Asian men are tech-savvy, socially ...
available on Sky. Digital media brands include Dimsum.co.uk, a site aimed at second-generation, English ...
28 Oct 2011
| by Mark Banham
's branding on a million boxes of its decaffeinated tea this winter....digital radio.
Michelle Colley, Tetley Decaf brand manager, said: "This is an exciting promotion for us ...
to commercial partnerships.
"Both Tetley and Smooth Radio will achieve huge brand exposure to their target ...