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Sky Sports warned over on-screen EA branding

to the appearance of the on-screen branding. Sky Sports confirmed the branding was not linked to any programme ... branding and general commercial exposure can be expected" and that "audiences generally accept and understand that branding". The regulator said that there was more likely to be sufficient editorial ...

Sky signs broadcast and branding deal with the O2

of the deal and will be the exclusive brand partner within the entertainment venue's TV, home broadband ... 2 to flag its brand, content, and services to the public, as well as working with AEG, operator ... to broadcast 02 events by early 2010. As well as programming, the tie-up will allow Sky branding ...

Investors Chronicle celebrates 150 years with new branding

January. A retail campaign will also kick off in January with branded point of sale materials in three ...

Fun and innovative product branding can pay dividends

understanding and empathy. Rather than focusing solely on the brands' outward images, Mars and Bisto ...

Sky Sports breaches product placement rules over Specsavers branding

series was in breach of UK product placement rules when it included Specsavers branding every time Hawk...with the International Cricket Council, the Specsavers brand appeared in the UK and Australia throughout the coverage ...

Racing UK in two-year branding deal with jockey Aidan Coleman

to become its brand ambassador....The two-year agreement will see the six-foot, 21-year-old branded with Racing UK's logo throughout the 2009/2010 and 2010/2011 seasons. The deal will also include guest appearances on the channel alongside the current line-up of racing pundits that include Tom O'Ryan, Graham Cunningham and Steve Mellish ...

Economist launches first film ad in eight years

LONDON - The Economist is launching a new branding campaign tomorrow with its first film ad since

JCDecaux targets fashion brands

fashion brands.

Brands target ethnic markets

specialists argue that mainstream brands could benefit hugely from targeting multicultural audiences. Jay Rai ... brands, products and services. For example, understanding that South Asian men are tech-savvy, socially ... available on Sky. Digital media brands include Dimsum.co.uk, a site aimed at second-generation, English ...

Smooth Radio signs promotional deal with Tetley

's branding on a million boxes of its decaffeinated tea this winter....digital radio. Michelle Colley, Tetley Decaf brand manager, said: "This is an exciting promotion for us ... to commercial partnerships. "Both Tetley and Smooth Radio will achieve huge brand exposure to their target ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.