BRANDING: TCM introduces colour to on-screen branding
11 Mar 2004 | by Emily Rogers
Turner Classic Movies, the Time Warner cable and satellite channel, is brightening up its image to build on its growing appeal to younger audiences.
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Branding News: Cadbury unveils Melts branding
20 Sep 2006
Cadbury Trebor Bassett has revealed the design for Dairy Milk Melts, the brand's first foray...The concept, name and positioning for the range of boxed, individually wrapped chocolates, which are aimed at 25- to 40-year-old women, were developed with design agency Bloom. It was briefed to create a look that was not only consistent with the Dairy Milk parent brand, but also signalled its 'everyday ...
MARKETING MIX: News of the world
03 Aug 2000
The art of branding...The art of branding The relationship between art and commerce is becoming less a battle between good and evil and more of a love affair. Nobody knows this better than the art world s own Midas, Damien Hirst. He has recently created this limited edition cigarette packet for Camel, which is only ...
Branding: Satiety smoothie brand launches
05 Dec 2007
Naturally Gorgeous, a drinks brand that promises to deliver nutrients while helping consumers feel...Think. The line is available only in Waitrose, but the brand's owner, Naturally Drinks, is in talks ...
Branding: Regent Inns rethinks brands
25 Apr 2007 | by Melanie Godsell
and restaurant brands, ahead of the introduction of the smoking ban in England from July....by More. It has 31 outlets; two are branded Quincey's, though these are expected to be relaunched as New ... that any changes were being made to its brands' logos. Regent Inns' performance has suffered over the past ...
BRANDING BRIEF: Greggs reviews brand
05 Feb 2004
Greggs, the high-street bakery, is reviewing all elements of its brand to create a consistent
Branding news: University brands recalled
05 May 2005
Endsleigh, Barclaycard and Red Bull are the most recalled brands on university campuses this year
Branding news: Aurora brand identity
05 May 2005
agency to create a brand identity that will be used to promote concerts.
Branding brief: Martini modernises brand
13 Jun 2007
Martini is modernising its brand and extending its product range with the launch of Martini Rosato
Branding: BAA explores brand potential
31 Jan 2007
BAA is exploring the brand potential of its 'wayfinding' symbols with a line of own-label products
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
