Branding News brief: Correction
22 Feb 2006
Unilever did not hire interactive agency Ralph to create digital content for its Lynx brand
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Cadbury unveils Melts branding
20 Sep 2006 | by by Staff
LONDON - Cadbury Trebor Bassett has revealed the design for Dairy Milk Melts, the brand's first...a look that was not only consistent with the Dairy Milk parent brand, but also signalled its ... on Brand Republic, join the debate in the Forum . ...
Branding News brief: Correction
08 Jun 2005
Hill's Pet Nutrition is sold only in specialist pet stores and not supermarkets, as reported by Marketing (25 May).
BRANDING BRIEF: Oxy relaunches
22 Jan 2004
Oxy, the spot treatment product, is relaunching with packaging designed by Coley Porter Bell. The packs use a red palette to achieve on-shelf stand-out, marking it out from the category norm of blue. The designs are intended to appeal to teenagers by looking good enough to be on display rather than...
Branding news brief: Essentials revamps
06 Oct 2004
Essentials, Boots' own-brand bath and shower product, has revamped its packaging through branding
BRANDING BRIEF: Act revamps packaging
27 Mar 2003
Boots teen skincare brand Act has revamped its packaging through branding agency Dew Gibbons
Branding news brief: thehouse hired
06 Oct 2004
The Art of Bathrooms, the bathroom product company, has hired branding agency thehouse to develop
Branding news: Colleges sign agreement
05 May 2005
Twelve US colleges have signed an agreement to launch branded clothing in the UK. Manufacturing
Branding: Calpol expands kids' remedies
12 Sep 2007
Children's medicine brand Calpol is broadening its range with the addition of three variants....The brand, which is owned by Pfizer Consumer Healthcare, is rolling out Calpol Night, a pain-relief medicine; CalCough, a cough remedy, which comes in Chesty and Tickly variants, and CalCold, which relieves cold and flu symptoms in children aged three months and over. It is also introducing a Calpol Vapour ...
Branding: Sudafed adds flu remedies
02 Sep 2008
McNeil-owned healthcare brand Sudafed is adding two cold and flu remedy products to its range....relief from the symptoms of cold and flu. Sudafed is the fourth-biggest brand in the cold and flu ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
