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to promote Pharmacia Consumer Healthcare's flagship brand Nicorette...., but continues to be retained to handle healthcare professional and trade PR work for the Nicorette brand. Fuel ... the crowd by meeting smokers in creative and exciting ways.' She added: 'Cigarette brands have a very glam ... that is akin to those brands.' Fuel health and beauty division account managers Ali O'Neill and Ally Moore ...
told the City that flotation was not an immediate option and said Energis would focus on brand ... is corporate, to help build their brand and presence in the UK . It is understood that DR won the newly ...
YW into a recognisable soft-drink brand. In advance of Ofwat's pricing review in 2004 ... audiences. Strategy and Plan In October last year, a branding review revealed that the top ... with the more established water brands (such as Evian and Volvic). On 15 June, the new branding was unveiled ...
' campaign was seen as an extension of that branding exercise. Objectives To persuade Yorkshire Water consumers to chill their tap water rather than buying branded mineral water. To raise awareness of the high ...
Energy company Eastern Group has appointed its first brand head. The move comes as the firm seeks...Energy company Eastern Group has appointed its first brand head. The move comes as the firm seeks to strengthen its brand within its new US parent company, TXU. Lorene Joseph joins the firm from Shell, where she was European brand manager for five years. In her new post, she ...
Birmingham office, and handles brand building work through its London office. npower has also hired John ...
the relationship between corporate reputation and brand reputation. It s interesting to note ... , whereas a brand reputation is susceptible to the changing attitudes, of in our case, many millions ... people about their negative experience - with resulting damage to brand and reputation. Brand ...
The UK's largest house builder has turned to a regional agency to communicate new brand values....to 'build distinct positions for its consumer brands'. Taylor Wimpey was formed last summer after a merger ... activity for all the firm's brands. 'This is a broad-ranging brief,' said Haslimann Taylor deputy MD ... distinct positions for its consumer brands.' ...
at the new strategies from seven leading brands....industry. Ford is pitching, General Motors has signed up Cow PR and Idea Generation to its Vauxhall brand ... at March's New York Auto Show. In April, announced the launch of a fourth, yet to be named, premium brand ... . In the news In March, Ford sold its luxury UK-based car brands Jaguar and Land Rover to India's largest ...
Cohn and Wolfe has been handed a product PR launch brief for Virgin Energy, the latest brand...Cohn and Wolfe has been handed a product PR launch brief for Virgin Energy, the latest brand extension in Richard Branson s empire. The agency won the work after a three-way pitch. At the moment the brief is to launch the venture but that is likely to be extended beyond the launch to an annual ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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