Retail choice: mk, Nuneaton
19 Apr 2006 | by Doug James, Creative director, Love Branding
there with its competitors New Look, Primark and Select. But if a brand is going to emulate, it has to do ...
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Retail news: Retail choice - Diesel, Covent Garden
27 Oct 2004 | by Douglas James, Creative director, Love Branding
brand. Diesel first caused a stir in Covent Garden when it opened the quirky store in 1996. Eight ...
Retail News: Retail choice: Office, Oxford Street
25 Jan 2006 | by Doug James Creative director Love Branding
Office's flagship shoe store has swapped its yellow-based colour palette for an impressive glossy black exterior. It neatly frames the window display and guides us clearly toward the entrance.
MARKETING MIX: News of the world
11 May 2000
Branding innovation...Branding innovation The drive to find new spaces to carry promotional media messages ... with this special Fila-branded bubble-making mixture freebie, which allows the club s fans to live out ... targeted by big brand names such as Nike, Calvin Klein and Kellogg s Pop Tarts, with cover-branded school ...
Branding: Brand in the news - Levi's
16 Sep 2008 | by Pete Camponi, Creative director, Gratterpalm
I have seen four TV commercials and a couple of virals from the new Levi's 501s global campaign and I like them.
Branding: Design choice - Crocs
01 Aug 2007 | by Garry Lace, Chairman, Intelligent Marketing
enough to keep evolving the brand with additional shapes, colours and logos that keep the look fresh ...
BRANDING BRIEFS: Howies creates in-store branding look
18 Jul 2002
Howies, the ethical skate and biking clothing brand, has created an in-store branding look using
Branding News brief: LTB Jeans tasks Think Espionage with branding
15 Feb 2006
LTB Jeans by littlebig has tasked Think Espionage with handling branding for its launch into the UK
Branding: Design choice - Abercrombie & Fitch
11 Jul 2007 | by Beri Cheetham, Executive creative director, Billington Cartmell
gorgeous listed building just opposite the Royal Academy of Arts, is its lack of external branding....Signposting for the entrance is delivered through the medium of sound, with music thumping out from behind the moodily lit entrance. The only branding is a subtle and audaciously confident gold logotype in about 30-point on the glass door. Although I wonder whether the brand will retain its appeal ...
Branding news: Colleges sign agreement
05 May 2005
Twelve US colleges have signed an agreement to launch branded clothing in the UK. Manufacturing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
