Branding: Design choice - BBC Two
28 Feb 2007 | by Ian Humphrey, Head of on-screen design, Turquoise Branding
When I think of channel branding, BBC Two immediately springs to mind. It has always seemed to set
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Brand Trust-Leverage it or Lose it
01 Mar 2002 | by Diane Perlman, Marketing & Branding Consultant
A brand is more than a product, a logo or an identity - it is a promise, and key to this promise..., the focus of trust has begun to shift from the process of transacting online to the actual brand itself. The issue affects newer online brands and existing offline brands alike. Interestingly, well-known and trusted offline brands are generally considered more trustworthy than well-known online brands ...
Branding talks
17 Jul 2007 | by Deborah Bonello
online and off, about brands, products and services that are candid and public, giving a new meaning to the term word of mouth . Unsurprisingly, brands are keen to get involved. Word-of-mouth marketing ... been able to communicate. For brands, products and services to be recommended in this way lends them a ...
MARKETING MIX: News of the world
11 May 2000
Branding innovation...Branding innovation The drive to find new spaces to carry promotional media messages ... with this special Fila-branded bubble-making mixture freebie, which allows the club s fans to live out ... targeted by big brand names such as Nike, Calvin Klein and Kellogg s Pop Tarts, with cover-branded school ...
Branding news: Arsenal FC uncovers stadium branding
07 Jun 2006 | by Jennifer Whitehead
Arsenal FC has unveiled the branding for its new football ground, Emirates Stadium, created...The football club has decided to create a standalone brand for its new home after researching the promotion of other stadia in the UK. The intention is to create a striking brand that has appeal beyond football, and is distinctive from the Arsenal brand. The design draws on the heritage of Arsenal's former ...
Branding News brief: Soccerex unveils fresh branding
22 Nov 2006
Soccerex has unveiled fresh branding, created by Navyblue Design Group. The annual football
Branding brief: Superleague Formula unveils branding
18 Apr 2007
the colours of football teams, has unveiled its branding through Imagination.
Branding brief: Oxford Dictionaries introduces fresh branding
21 Mar 2007
branding with a greater emphasis on the colour blue. A 'Powered by Oxford Corpus' logo will appear on all
BRANDING: TCM introduces colour to on-screen branding
11 Mar 2004 | by Emily Rogers
Turner Classic Movies, the Time Warner cable and satellite channel, is brightening up its image to build on its growing appeal to younger audiences.
MARKETING MIX: News of the world
03 Aug 2000
The art of branding...The art of branding The relationship between art and commerce is becoming less a battle between good and evil and more of a love affair. Nobody knows this better than the art world s own Midas, Damien Hirst. He has recently created this limited edition cigarette packet for Camel, which is only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
