Retail news: Retail choice - Diesel, Covent Garden
27 Oct 2004 | by Douglas James, Creative director, Love Branding
brand. Diesel first caused a stir in Covent Garden when it opened the quirky store in 1996. Eight ...
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Retail choice: Bershka, Oxford Street
14 Dec 2005 | by Natasha Coverdale, senior designer, Love Branding
giants. Its bold, shiny, orange brand identity teamed with a glittering, well-styled window display...Its brand confidence is on a par with nearby contemporaries and will attract any fashion-conscious shopper. Consumers are drawn into the store by a catwalk of inspiring mannequins that exude the brand ... to the ticketing and product finishing, all creating a sense that this is a brand that listens, understands ...
Retail choice: Next, Oxford Circus
28 Jun 2006 | by Douglas James, Creative director, Love Branding
Next at Oxford Circus has had a refit - and it is definitely evolution, rather than revolution. The new fascia creates a brand texture based on the 'X' in an attempt to inject some life into this fading high-street giant. The texture is used in dark blue on the light boxes, on top of a blue background ...
Retail choice: mk, Nuneaton
19 Apr 2006 | by Doug James, Creative director, Love Branding
there with its competitors New Look, Primark and Select. But if a brand is going to emulate, it has to do ...
Retail News: Retail choice: Office, Oxford Street
25 Jan 2006 | by Doug James Creative director Love Branding
Office's flagship shoe store has swapped its yellow-based colour palette for an impressive glossy black exterior. It neatly frames the window display and guides us clearly toward the entrance.
BRANDING BRIEFS: Woolworths revamps identity and branding
25 Apr 2002
Woolworths has revamped its visual identity and branding in-store, following last month
Branding brief: Tiffinbites introduces revamped branding
11 Apr 2007
Tiffinbites, the Indian fast-food chain, has introduced revamped branding. The work, by Hicklin
Branding brief: Lakeland to unveil fresh branding
28 Feb 2007
Lakeland, the kitchenware retailer, is to unveil fresh branding through Lumsden Design on 1 March
Branding News brief: ELC overhauls branding
24 Aug 2005
Early Learning Centre has overhauled its branding through Parker Williams. The agency has
Branding brief: Seanhanna unveils fresh branding
04 Apr 2007
Seanhanna, a chain of six hair salons across London, has unveiled fresh branding to coincide
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
