BRANDING: Design Choice - Vodafone
09 Jan 2003 | by BEVERLEY SULLIVAN, creative director, Precedent
How are you? Como estas? Wie geht's? Vodafone has succeeded in creating a truly global brand
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BRANDING: Design Choice - 3
24 Oct 2002 | by SIMON EDWARDS, International marketing director, Intervoice
Given the normally hysterical reaction to a major brand launch, the comparatively mute reaction...'s high-spend repositioning, commentators are simply suffering mobile brand fatigue. It's a shame ... suffixes allow a single number), but why create a non-web-friendly brand? ...
Global branding ads for Compaq
18 Jun 1998 | by LISA CAMPBELL
Compaq is launching its first worldwide branding campaign to announce its acquisition of Digital...Compaq is launching its first worldwide branding campaign to announce its acquisition of Digital, which was approved by shareholders last week. The multi-million-pound campaign features work ... -themed campaigns. TV ads are planned for the autumn. A worldwide branding concept has been a desire ...
Mark Ritson on Branding: stop all this 'you-centred' branding
13 Oct 2009 | by Mark Ritson
Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity....-Mobile, because all three brands have repositioned themselves around being whatever you want them to be. Vodafone ... 'one-of-a-kind phone for your one-of-a-kind life'. 'We are about you,' say these brands. 'Whatever ... the company from understanding its market. Dell has evolved a big suite of product permutations, a brand ...
BRANDING BRIEF: Energis appoints Dave
13 Nov 2003
Energis, the telecommunications company, has appointed brand consultancy Dave to work on its brand
BRANDING: Design Choice - Apple iMac
04 Jul 2002 | by SIMON NEEDHAM, Co-founder and group creative director, ATTIK
identified superior design as a key element of the Apple brand personality, much of which was down to British ... laptop illustrates how pioneering design essentially made the brand one of the most fashionable ...
Branding: Design Choice - Microsoft Zune
27 Jun 2007 | by Jules Rogers, Creative director, August Media
Microsoft would have to pull off something special to seriously challenge Apple's dominance of the MP3 player market - the skeletons of those that have tried and failed lay all around.
Branding: Design choice - Apple iPhone
21 Mar 2007 | by Jon Sharpe, Creative director and chief executive, Play
There is a chance that the BlackBerry, every marketer's favourite toy, has been usurped. Apple raised the bar and got everyone a little hot under the collar with the unveiling of its iPhone at the MacWorld Expo back in January.
BRANDING: Design Choice - Nokia 7600
11 Mar 2004 | by Nigel Collett, Design director, RPA
There was a time when mobile phones looked like a prop from a World War Two movie and weighed as much as an overnight bag. And if you were lucky, you could use it to make a phone call.
BRANDING BRIEF: Vodafone appoints agencies
28 Aug 2003
Vodafone has appointed Corporate Edge and HarknessKennet to design and implement its corporate social responsibility employee engagement programme. It aims to help Vodafone's staff incorporate responsible business practices into their work.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
