Branding brief: Npower unveils branding for hometeam
31 Oct 2007
Npower has unveiled the branding for its new home energy service, hometeam. Design agency WPA
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Branding news brief: Communicado gets branding brief
12 Jul 2006
suppliers and their customers, has appointed integrated agency Communicado to create its branding.
Branding: Design choice - Wattson
09 Jan 2008 | by Claire Biscard, Design director, Spencer du Bois
Wattson is a device that shows you how much electricity your home is using at any moment.
Branding: Brand in the news - E.ON
23 Sep 2008 | by Nick Hough, Partner, Goosebumps Brand Consultancy
E.ON's Mark Owen-Lloyd demonstrated an important point about brand equity last week when he joked...Owen-Lloyd's flippant remark backfired, leading to condemnation both from E.ON and the PM. A nice logo and glossy advertising alone do not make for a healthy, beloved brand. Everything a company ... -crafted branding can be completely blown away. Successful brands are built on a unifying idea delivered at every ...
Global branding ads for Compaq
18 Jun 1998 | by LISA CAMPBELL
Compaq is launching its first worldwide branding campaign to announce its acquisition of Digital...Compaq is launching its first worldwide branding campaign to announce its acquisition of Digital, which was approved by shareholders last week. The multi-million-pound campaign features work ... -themed campaigns. TV ads are planned for the autumn. A worldwide branding concept has been a desire ...
Mark Ritson on Branding: stop all this 'you-centred' branding
13 Oct 2009 | by Mark Ritson
Brands aiming to be whatever the consumer wants will suffer from a resultant lack of identity....-Mobile, because all three brands have repositioned themselves around being whatever you want them to be. Vodafone ... 'one-of-a-kind phone for your one-of-a-kind life'. 'We are about you,' say these brands. 'Whatever ... the company from understanding its market. Dell has evolved a big suite of product permutations, a brand ...
Moving Brands works on new Swisscom branding
04 Jan 2008 | by Nikki Sandison
LONDON - Branding agency Moving Brands is undertaking a major project to redefine telecoms company..., Swisscom Mobile and Swisscom Solutions will be merged into one company, for which Moving Brands ... of 2007. Moving Brands claims that from the outset it argued that, what was at that stage a corporate design brief, needed to be elevated to a complete brand renewal. The Moving Brands concept was selected ...
Branding brief: Agency View appointed
27 Jun 2007
Hydrogen Energy has appointed brand and digital communications agency View to design and build its
BRANDING: Design Choice - Apple iMac
04 Jul 2002 | by SIMON NEEDHAM, Co-founder and group creative director, ATTIK
identified superior design as a key element of the Apple brand personality, much of which was down to British ... laptop illustrates how pioneering design essentially made the brand one of the most fashionable ...
BRANDING: Powergen to teach brand values to staff
25 Jul 2002 | by SUZY BASHFORD
Powergen is talking to branding agencies about how to encourage its staff to 'live the brand'....at how to communicate the Powergen brand values better throughout the organisation before a new ... the rash of misselling scandals in the utilities arena, providers need to ensure staff do not damage brand image when promoting energy products. Other brands are actively seeking less intrusive sales channels ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
