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: the need to define the core of the brand before chasing profit....The easy brand's ever-widening extensions are driving the debate to a head, as the question of their legitimacy applies equally to the extent to which any sub-brand can stretch its core. EasyJet's founder ... , the issue is more than just brand cannibalisation. It's about the credibility to stretch and, more ...
British Airways will tell you that Concorde is its flagship, 'a potent symbol of its brand as a.... These days we're bombarded by brand building and hype and it's often a struggle to identify a USP. Concorde ...
Korea is to step up its efforts to attract tourists with a global umbrella brand, 'Sparkling Korea
is not planning a complete brand design review as I write this. Design: Professor Otto Firle. ...
There are times when having a deep and meaningful conversation about design does nothing for me and times when the adrenaline kicks in.
VisitBritain is to develop new-look branding for England as part of its plans to promote...branding for England and rolling it out, initially in France, the Netherlands and Germany. It will test a number of creative approaches in each of the three markets. In November, further brand development work ...
campaign, reflecting the growing need for branding among train operators....Great North Eastern Railway (GNER) is looking for an advertising agency to create its first TV campaign, reflecting the growing need for branding among train operators. Lorraine Flower, sales and marketing director, said the company s advertising would increase from its present spend of around pounds ...
Saga Group is planning a shake-up of its brand to better reflect the changing needs of older people....the brand development. The agency already works with Saga's holidays division, for which it has produced ... director Tim Bull said the review was part of an effort to keep the brand relevant for customers who are 'constantly evolving'. He added that the revamp was designed to build on the brand's attributes ...
manager, Simon Oldfield, for the position of brand communication director. He will work in its newly...marketing manager, Simon Oldfield, for the position of brand communication director. He will work in its newly created joint marketing team, charged with promoting the Hilton brand globally. Oldfield ... , who will oversee the launch of a joint Hilton logo and brand-building campaign next year ...
Branding to undertake a brand and communication review of its business.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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