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The company, which is predominantly an IBM reseller and counts TNT and property services group Connaught among its clients, wants to build its brand in the tech sector and to offer new services ... trade media coverage to help boost brand awareness, while helping the company build its corporate ...
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... both the progress we ve made as well as the value of our brand and our company to all of our ...
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being...As part of the Games clean stadia policy , devised to protect sponsors brand investment, audits are under way at venues, including Wimbledon and Wembley, to cover corporate branding. This will have the biggest impact on brand manufacturers of toilets, sinks, tissue and soap dispensers. While guidelines ...
business" in Britain and will launch a consultation into stripping cigarette packets of all branding, according to an interview in The Times. Branding experts, tobacco companies, lobbying groups and charities provide their reaction to today's story . John Noble, director, British Brands Group (a ...
important branding lessons....its brand on a face (pictured, below right). Clever PR then led to the story being picked up ... of their 'entrepreneurial gap year', the peripatetic pair are letting a different brand paint its logo on their faces. So far, Pipers Crisps and Oxfam are among the brands that have put their money where the former students ...
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ... made it a "special place, demanding special care". "If brands are not to be resented in this highly ... and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ... , which include Wembley, Lord's, Old Trafford and Brands Hatch. So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
packaging on children, calling for all branding to be removed from packs....branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...
London 2012 chiefs are masking corporate branding on facilities at stadia ahead of the Games....that the great sponsoring brands feel threatened by the branding on loo rolls. The Olympics provides a great ... brands to benefit is not viable nor desirable. It might have taken action to secure unbranded 'white ... , brands that have made significant investments to own a category want and should expect protection ...
Brands struggling to activate sales in-store should welcome the latest mobile innovations.... But using mobile to activate sales of brands in-store is a much harder nut to crack. As things stand, this represents a huge wasted opportunity for brands. So far, the answer for brands seems to be largely through social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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