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- 1997 (1)
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FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports
21 Mar 1997 | by WENDY SMITH
challenge to describe in words what we wanted from our designer Brendan McElroy because we didn t have ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.



