What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
campaigns all too often suffer from poor targeting and low optimisation, contends Brendan Tansey, chief ...
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The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
2863 150 Brendan Cooper 2813 ...
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
120 Greg Verdino 2638 121 Brendan Cooper 2613 ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
Wunderman Founded 1958. Chairman/CEO Brendan Tansey. Subsidiary WPP. DM 100%. Clients include: Ford, Nokia ...
Wunderman hires Janet Snedden and Nick Fletcher to senior roles
18 Feb 2010 | by Matt Williams
just two weeks after Wunderman was awarded two high-profile projects from Cancer Research UK. Brendan Tansey, the chief executive of Wunderman, said: "Nick and Janet form the two bookends of the Wunderman ...
Wunderman picks up Cancer Research UK projects
04 Feb 2010 | by Matt Williams
" account. Brendan Tansey, the chief executive of Wunderman, said: "It's great to be working with the UK ...
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
is a thing of the past,' says Brendan Tansey, chief executive of Wunderman. 'A letter from a company ...
Marketing's Direct Marketing and Sales Promotion League Tables 2009
31 Mar 2009 | by Noelle McElhatton
even is the new making a profit,' says Cruickshank. Brendan Tansey, chief executive of Wunderman ... 's budget line-by-line and identified seven or eight areas for cost savings,' says Tansey. 'If you've got ...
Five new agencies take IPA membership
13 Mar 2009 | by Matt Williams
. Brendan Tansey, the chief executive of Wunderman, said: "Joining the IPA ensures we keep abreast ...
Marketing community challenges Twitter's plans to begin charging brands
11 Feb 2009 | by Fiona Ramsay
.' Others suggest that, like Facebook, Twitter could sell targeted ads within the stream. But Brendan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
