The DIY creative brands
20 Jan 2012 | by Adam Woods
-house. Changes are also afoot at Sky, which recently moved group brand marketing director Robert Tansey ...
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Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
NO - BRENDAN TANSEY, CHIEF EXECUTIVE UK, WUNDERMAN This is not a simple question, because many food companies make a range of products from healthy to confectionery. The McDonald's menu of today is different from five years ago. In light of this, a blanket ban seems arbitrary. The nature ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
.nucleus.co.uk Wunderman Founded 1958. Subsidiary WPP/Young Rubicam Group. Chief executive Brendan Tansey. 10 ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
campaigns all too often suffer from poor targeting and low optimisation, contends Brendan Tansey, chief ...
Power 100: 50 and Up
17 May 2011 | by Nicola Clark
remains low-profile, despite overseeing some of Britain's best-loved brands. 33: ROBERT TANSEY - BSKYB As BSkyB's director of brand strategy and marketing, Tansey has had a key challenge over the past year ... it comes to marketing investment, Tansey has put his money where his mouth is and Sky ousted Unilever ...
Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency outdated?
14 Apr 2011
collaborative approach to its execution. YES Brendan Tansey, Chief executive, Wunderman UK The notion ...
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
.ON Wunderman Founded 1958. Chairman and chief executive Brendan Tansey. Subsidiary WPP/Y R Brands. DM 93 ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
in April 2009. 24. Robert Tansey, BkyB The revolving doors at Sky's Osterley headquarters were again in frequent rotation in 2009. Brand marketing director Tansey was thrust into the spotlight ... . With responsibility for a budget of more than 100m, Tansey oversees all aspects of Sky's brand and content marketing ...
Barclays marks revamp with talent competition
27 Apr 2010 | by Alex Brownsell
Normal 0 0 1 247 1413 11 2 1735 11.773 0 0 0 The consumer-engagement activity, entitled Barclays Live, includes heats in seven cities across the UK to find the best local dance act. In each contest, Brendan Cole, one of the professional dancers who regularly appears on the BBC ...
ASA documents dramatic drop in complaints about green claims in advertising
24 Nov 2009 | by Gemma Charles
sustainability pays Robert Tansey, Brand marketing director, Sky There was a time when customers just ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
