What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
campaigns all too often suffer from poor targeting and low optimisation, contends Brendan Tansey, chief ...
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The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
2863 150 Brendan Cooper 2813 ...
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
120 Greg Verdino 2638 121 Brendan Cooper 2613 ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
in April 2009. 24. Robert Tansey, BkyB The revolving doors at Sky's Osterley headquarters were again in frequent rotation in 2009. Brand marketing director Tansey was thrust into the spotlight ... . With responsibility for a budget of more than 100m, Tansey oversees all aspects of Sky's brand and content marketing ...
Brands struggle in the 'free' economy
19 May 2009 | by David Benady
discount for free magazines. Nonetheless, Sky brand marketing director Robert Tansey believes his brand ... paid-for paper,' adds Tansey. Media is not the only industry where brands are under pressure to offer ...
The Work: New Campaigns - The World
29 Sep 2006
Creative agency: Leo Burnett, Melbourne Writer: Brendan Greaney Art director: David Ponce de Leon ...
John Lewis to award £13m brief to Lowe
06 Jul 2006 | by by Emma Barns
director, Andrew Woodward, and the commercial director, Brendan Sweeney, led the creative pitch, which ...
M&S signs Darcey Bussell to promote new sportswear range
05 Jun 2002 | by Staff,
The View From range was set up by Brendan Foster, the former Olympic runner, and includes gymwear, outdoor clothing, golf clothes and skiwear. Bussell, prima ballerina with the Royal Ballet, is to launch the range, which goes on sale in M&S on September 2. She has done a series of photographs modelling some ...
PRIVATE VIEW: Jasper Shelbourne, the executive creative director of J. Walter Thomspon
12 Oct 2001
Agency: Duckworth Finn Grubb Waters Writer: Brendan Wilkins Art director: Paul Hancock Director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
