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New campaign: British Museum

The British Museum is to introduce its first brand campaign, encouraging Londoners to visit...Running at major London Tube stations, the ads position the museum as a repository of the world ... , but significant. Though it attracts a lot of overseas visitors, the museum is keen to encourage regular visits by British citizens. Creative agency: Brand Tacticians Media agency: Total Media. ...

British Museum in hunt for ad agency

The British Museum has kicked off a search for an advertising agency....this month. A decision is expected in June. The British Museum's first brand campaign was created in 2006 ... and encourage them to visit the attraction more often. The museum also plans to promote exhibitions and events taking place there throughout the year. The chosen agency will work alongside the museum's in ...

British Museum appoints first public affairs director

The British Museum has appointed Carol Homden to the newly created role of marketing and public...The British Museum has appointed Carol Homden to the newly created role of marketing and public ... marketing plan by the end of September for the museum s Great Court Project - a pounds 98 million redevelopment of the British Library s former reading rooms. The development is the size of a football ...

British Museum loses Dunkels to Royal Household

for the Royal Collection. Dunkels joined this week from the British Museum, where she was most recently head of corporate communications. She spent 20 years at the museum in a variety of roles, moving ... responsibilities while the museum reviews the corporate communications team. The Royal Collection brings ...

Media: The British Museum awards account to Total Media

The British Museum has awarded its £1 million media planning and buying account to Total Media

Media News brief: The British Museum hires B Media

The British Museum has hired B Media to handle ad sales for its British Museum Magazine. The title

STOP PRESS: HCP wins PR brief for the British Museum's restaurant

CONSUMER: Consumer agency HCP has won a PR brief for The British Museum's restaurant, The Court

British Golf Museum gets updated image from Tayburn

LONDON - The British Golf Museum at St Andrew's has unveiled a new image as it aims to increase its...Design agency Tayburn has been tasked with the rebranding of the museum's visual identity ... and emotions of the game. The new front-of-house exhibition space enables some of the museum's most ... Malcolm Stewart said: "The main challenge was to create a brand for the museum that balanced the history ...

Total Media wins British museums and galleries consolidated media

of British museums and galleries including the Tate and the British Museum..... Total Media, the incumbent on the Tate Modern, Tate Britain and The British Museum media accounts, won ... their media. The review kicked off in September last year and was led by the British Museum procurement department. At the time of the review a spokeswoman for the British Museum said it was called in order ...

PUBLIC SECT0R: Prince's Trust hires Homden in PA overhaul

The Prince's Trust has hired former British Museum comms head Carole Homden to help drive through...Homden has joined the charity as interim commercial director after four years at the British Museum, where she was marketing and public affairs director. She is covering the role while permanent post-holder Deborah Higgins is on maternity leave, and leads all communications, marketing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.