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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

check on the gradual 1990s slide into commercialism by British television before the digital revolution...This week will stick in my mind as one of those rare occasions when it was possible to take a rain check on the gradual 1990s slide into commercialism by British television before the digital revolution really strikes home. I spent an enlightening day shuttling between the grey Independent ...

STOP PRESS: CSP bags Tetley’s drawstring launch

-store theatre, a local press campaign and sending samples to 10 million British homes....CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK launch programme for Tetley drawstring tea bags this week. The launch includes event management, in-store theatre, a local press campaign and sending samples to 10 million British homes. ...

DIARY: Introducing - the dress release ...

of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account...of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account ...

MEDIA: BRIEFS

. As well as its ITV franchise, Grampian owns Scot FM. Hospitality for Wordsmith The British ... . The full colour tabloid will be published seven times a year and replaces the Voice of the British ...

MEDIA: BRIEFS

of the prospects of 50,000 British companies. Landmark goes French Landmark Travel Channel, owner ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

. The British Board of Film Classification banned it when it learned that players won points by mowing down ...

MEDIA: Why even MacKenzie might not save the Mirror

Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show any keen interest in any paper. The reason was simple. For the first time a British newspaper is trying to boost sales by randomly giving away cash, in gaudy money bags stashed away ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

that the summer saw the British public whipped into a footballing frenzy, the Derby was already at a ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

closely with the French police, British transport police and the Home Office on issues connected to fans ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

confirm your worst prejudices. A press trip to Houston and Dallas to introduce British journalists to US ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.