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Imperial War Museum recruits wartime era Twitter persona

LONDON - Imperial War Museum London will be Twittering and blogging over Easter in an effort...of the museum's fascinating archive material, including vintage film footage on how to make a crib out of a sack ... wider Imperial War Museum campaign that encourages the public to wage war on the credit crunch with money saving tips from the 1940s. Terry Charman, Museum historian, said: "During the Second World War ...

Royal British Legion launches magazine to shift perceptions

LONDON - The Royal British Legion has launched 'Forward', a magazine to raise its profile...out last week at St James's Park, where the Legion and 30 other organisations hosted the Living Museum ... communications at the Royal British Legion, said the charity's research had shown that many people misunderstand ...

Art charity appoints marketing director to build membership

-fareast-language:#0400; mso-bidi-language:#0400;} Young joins The Art Fund from The British Museum, where she ... previously at the National Trust and the British Museum, I know what an important role The Art Fund plays ... at Samaritans and the National Trust. The charity, which has around 80,000 members, helps museums ...

British data

Market Movements has asked us to point out that Drayton Bird s article in Marketing on July 31, which mentioned the mailing data publication Who s Mailing What, referred to the US title, rather than to the UK publication to which it owns the trade mark.

Direct: Science Museum set for Launchpad drive

The Science Museum has hired Meteorite to handle its UK direct marketing account in a bid...museum's Launchpad gallery, which has undergone a £4m redevelopment and relocation. The activity, aimed ... overall visitor numbers to the 150-year-old museum. The agency, which picked up the brief following a competitive pitch, will handle a series of on- and offline campaigns promoting the attractions at the museum ...

PAA creates pavement art for museum charity fund

Collections Fund, Britain's leading art charity, to draw attention to the charity's work helping museums

RMG creates Rangoli art in Canary Wharf for HSBC

and at the British Museum. The campaign is the follow-up to last year's "pigeon" work, which saw RMG Connect place ...

Waitrose backs British produce

LONDON - Waitrose is adopting a direct marketing strategy to promote its Best of British summer

DIRECT CHOICE: British Airways

Alongside the threats of international terrorism, SARS and controversial tailfins, British Airways

Direct choice - British Army

The recruitment campaign allows warm prospects to get closer to the action by taking part in a series of missions. A direct mail pack was synchronised precisely to arrive as TV ads invited potential recruits to visit the British Army website. This pack, showing doors to a bomb factory, asked the recipient ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.