24 May 2011
| by Alice Dunn
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British Airways, a domestic tier one sponsor, has just launched its first adverts promoting its 2012 ...
released data from Kantar Media s TGI survey reveals that currently 36% of British adults are very likely ...
group for British Airways to tap into; they are 23% more likely than the national average to spend ...
24 Feb 2011
| by Daniel Farey-Jones
British Gas added thousands of customers to its residential electricity offering and its services..., while operating profit for services rose 5% to 241m.
Centrica, British Gas's parent company, reported a surge in full-year pre-tax profits to 2.8bn, from 1.6bn in 2009.
The current British Gas ...
of British Swimming has been in place since March 2009.
The company did not say whether its marketing had ...
19 May 2010
| by Daniel Farey-Jones
LONDON - Consumers would pay more for a loaf of bread made from 100% British wheat, despite...if it was made entirely from British wheat and how much extra they would pay. Among those who said yes, 59 year ...
would buy a loaf of bread that's made from British wheat," Billy, a 52 year-old bus driver said ...
for using British ingredients. Rather than naming any particular brands, the recurring answer ...
21 May 2010
| by Alex Brownsell
LONDON - British Airways has announced record annual losses of more than £500m, with the impact..., British Airways claims that chief executive Willie Walsh's controversial cost-cutting plan is working ...
the transatlantic joint business with American Airlines will help British Airways to become more efficient ...
of the business and our engineers and pilots have voted for permanent change." Meanwhile, British Airways has ...
30 Jul 2010
| by Alex Brownsell
British Airways has blamed industrial action and disruption caused by the Icelandic volcanic ash
21 Dec 2011
| by Maisie McCabe
The television advertising market is expected to have grown by around 2% in 2011, with the biggest year-on-year rise achieved by Channel 5, while Channel 4 is expected to have performed the worst on a like-for-like basis.
07 Mar 2011
| by Loulla-Mae Eleftheriou-Smith
Travelodge, the budget hotel chain, is using the Brits' habit of lying about their weekend activities to promote their £19 weekend getaways.
28 Jul 2010
| by Jennifer Whitehead
British Gas has added 223,000 new customers in the first half of 2010, with the exceptionally cold...to the reduction of gas prices, announced in February. British Gas advertised the price cut in a substantial ...
half of 2009, to 6.7bn this year. At the same time, British Gas said it had installed 17% more ...
in areas such as online and marketing, as well as improving customer services. Last month, British Gas ...
18 Jun 2010
| by Arif Durrani
First Direct, Sony, Saga, 02 and Apple are among the most recommended brands across the UK, according to research published today (18 June).
09 Mar 2011
| by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO
director of RBS, or Lloyds Banking Group? No, it's British Gas. I spent a good proportion of the beginning ...
to have forgotten that we sold off British Gas years ago, and still treat it like a public service ...
to generating warm feelings toward an otherwise hated company.
This execution highlights British Gas' latest ...