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New campaign: British Museum

The British Museum is to introduce its first brand campaign, encouraging Londoners to visit...Running at major London Tube stations, the ads position the museum as a repository of the world ... , but significant. Though it attracts a lot of overseas visitors, the museum is keen to encourage regular visits by British citizens. Creative agency: Brand Tacticians Media agency: Total Media. ...

Media News brief: The British Museum hires B Media

The British Museum has hired B Media to handle ad sales for its British Museum Magazine. The title

Stop Press: Hodder Children's Books seeks sales and marketing director

director to replace Honor Wilson-Fletcher, who is to become head of marketing for the British Museum

British Library in first appointment of strategic chief

and the British Museum co-ordinating Ernst & Young's sponsorship of exhibitions. These have included Monet ... The British Library has appointed Jill Finney as its first director of strategic marketing and communications, as it seeks to provide better value to the public through the development of commercial ...

British Library in first appointment of strategic chief

and the British Museum co-ordinating Ernst & Young's sponsorship of exhibitions. These have included Monet ... The British Library has appointed Jill Finney as its first director of strategic marketing and communications, as it seeks to provide better value to the public through the development of commercial ...

Branding News brief: Motor Museum hires Clockworx for overhaul

Haynes International Motor Museum, the biggest British collection of international cars, has

Profile: Brand curator - Robert Opie, Director, Museum of brands, packaging and advertising

Robert Opie does - and he also has a million other insights into the history of British brands ... % of it forms London's new Museum of brands, packaging and advertising, which opens this week. Even after 40 ... to be in charge of them.' This week's opening of the museum in Notting Hill, London, is the culmination of a ...

DESIGN CHOICE: British Airways London Eye

affair. Meanwhile, Bilbao has the amazing Guggenheim museum and Paris has the arches of La Defense ... British Airways London Eye. The name s a bit of a mouthful, but the idea is a total winner ...

Barclays announces sponsorship of Royal National Theatre

Barclays has announced a 1.9m sponsorship of the Royal National Theatre and will be sole sponsor of three exhibitions at The British Museum, the National Gallery and Tate Britain. The deal runs for two years, with the strapline "Invest and Inspire". ...

Intel makes museum link

Intel is investing pounds 1.5m in the Science Museum s digital gallery, due to open in 2000. Intel...Intel is investing pounds 1.5m in the Science Museum s digital gallery, due to open in 2000. Intel will help the museum develop digital exhibits and may assist in the development of the museum s web site. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.