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STOP PRESS: Digby Trout names HCP as PR firm

in The British Museum.

CAMPAIGNS: Ketchum calls in the A-team - Fashion PR

On March 17, London s Natural History Museum was the setting for the Oscars of the fashion world...On March 17, London s Natural History Museum was the setting for the Oscars of the fashion world - The British Fashion Awards. A glamorous occasion and the highlight of the industry s year, the best of British designers are rewarded for their input or impact on the world of fashion. Now in their 14 ...

Mark Ritson on branding: Hit by scandal? Make the most of it

Bryan Ferry paused, just for a second, and the audience at the Victoria & Albert Museum thrilled....at the British Fashion Awards. The crowd had a clear favourite and the usually detached atmosphere suddenly ... very different for the British supermodel. That Daily Mirror front page, featuring Moss apparently ... was the 'bad girl' to contrast with its other British face, the aristocratic Stella Tennant. Moss' tabloid ...

Waitrose backs British produce

LONDON - Waitrose is adopting a direct marketing strategy to promote its Best of British summer

Maximuscle ties with British Lions

to this summer's British and Irish Lions rugby union tour to New Zealand.

Nike launches range for British universities

LONDON - US sportswear giant Nike has made its first move into British university sports...The three-year deal will offer BUCS members, which includes more than 150 institutions of higher education, a range of branded training and match kit spanning rugby, football, basketball and running. BUCS, formerly BUSA (British Universities Sports Association) and UCS (University College Sport), was formed ...

British top spenders on beauty products

LONDON - British consumers spend more on health and beauty products than inhabitants of any other...The research found that the average UK consumer spends just under 300 a year on beauty products. The Verdict Research Report reveals that British consumers spend 43% more than the average European. The Spanish spend the least each year - investing just 200 per person a year on their beauty regime. France ...

What's holding back British brands?

retailers, alongside our banks, that remain the country s leading lights. Of the eight British brands ... performance - only seven home brands appeared last year. In addition, two British brands ranked among the 10 ... . As a result, foreign brands may be in a better position to exploit emerging markets than British brands ...

Southern Alps foods sponsors British Olympic athletes

of British athletes in its first sponsorship activity....Flatwater canoeist Tim Brabants, a medallist at the Sydney 2000 Olympics, current World Champion and Beijing hopeful, has signed a deal with Southern Alps that will see his boat carry the company s branding in the run-up to the Olympics. British canoeists Jon Schofield, Chris Sears, Ben Brown and Ben Farrell ...

British consumers vote on top 10 Irish brands

LONDON - Guinness, Baileys, Westlife and U2 are the British public's favourite Irish brands...Drink and pop music dominated the survey of 2162 British adults in YouGov research commissioned by London PR consultancy Eulogy! Stephen Hughes, Enterprise Ireland director of northern Europe, said: As the biggest export market for the Irish economy, it s critical that Irish brands are known, understood ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.