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New campaign: British Museum

The British Museum is to introduce its first brand campaign, encouraging Londoners to visit...Running at major London Tube stations, the ads position the museum as a repository of the world ... , but significant. Though it attracts a lot of overseas visitors, the museum is keen to encourage regular visits by British citizens. Creative agency: Brand Tacticians Media agency: Total Media. ...

BBC and British Museum launch digital museum

LONDON - The BBC, in partnership with the British Museum, is launching a large-scale "digital...the BBC and the British Museum in this remarkable endeavour that will redefine how we all interact ... sourced from over 350 local and regional museums, and each has a unique legacy that helps explain how ...

British Museum in hunt for ad agency

The British Museum has kicked off a search for an advertising agency....this month. A decision is expected in June. The British Museum's first brand campaign was created in 2006 ... and encourage them to visit the attraction more often. The museum also plans to promote exhibitions and events taking place there throughout the year. The chosen agency will work alongside the museum's in ...

Media: The British Museum awards account to Total Media

The British Museum has awarded its £1 million media planning and buying account to Total Media

Media News brief: The British Museum hires B Media

The British Museum has hired B Media to handle ad sales for its British Museum Magazine. The title

British Golf Museum gets updated image from Tayburn

LONDON - The British Golf Museum at St Andrew's has unveiled a new image as it aims to increase its...Design agency Tayburn has been tasked with the rebranding of the museum's visual identity ... and emotions of the game. The new front-of-house exhibition space enables some of the museum's most ... Malcolm Stewart said: "The main challenge was to create a brand for the museum that balanced the history ...

Total Media wins British museums and galleries consolidated media

of British museums and galleries including the Tate and the British Museum..... Total Media, the incumbent on the Tate Modern, Tate Britain and The British Museum media accounts, won ... their media. The review kicked off in September last year and was led by the British Museum procurement department. At the time of the review a spokeswoman for the British Museum said it was called in order ...

RAB readies 'major customer initiatives' for 20th celebration

th birthday in May with an event at the British Museum presented by David Mellor, the former...are in the very best traditions of the RAB." The invitation-only event will be held at the British Museum ...

Creature wins UK pitch for Science Museum

The Science Museum has appointed Creature, the agency that recently strengthened its UK offering...Creature captured the Science Museum business after taking part in its first UK pitch since ... . Creature has been tasked with creating an integrated campaign for the museum encompassing print, digital, social media, experiential and PR activity. The campaign takes inspiration from the museum ...

Imperial War Museum recruits wartime era Twitter persona

LONDON - Imperial War Museum London will be Twittering and blogging over Easter in an effort...of the museum's fascinating archive material, including vintage film footage on how to make a crib out of a sack ... wider Imperial War Museum campaign that encourages the public to wage war on the credit crunch with money saving tips from the 1940s. Terry Charman, Museum historian, said: "During the Second World War ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.