Waitrose backs British produce
27 Jun 2007 | by Staff
LONDON - Waitrose is adopting a direct marketing strategy to promote its Best of British summer
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Retail News: Museum in bid to attract members
08 Dec 2004
The Natural History Museum is in talks with high-street retailers about selling its overhauled...It has hired direct agency Stream to develop a retail pack that will be sold in the museum's shop ... and previews of the museum and its exhibits. The pack will be trialled alongside an online campaign aimed at families over the next few months. Terry Lester, head of customer development at the museum, says ...
Branding News brief: Natural History Museum hires Mworldwide Partners
22 Dec 2004
The Natural History Museum has hired branding consultancy Mworldwide Partners to overhaul
Marks & Spencer unveils 'famous five' ad campaign
13 Sep 2006 | by by Sarah Woods
including the London Eye and the Houses of Parliament, and visiting the British Museum and the Albert Bridge ...
Waitrose throws focus on British produce
13 May 2011 | by Ed Owen
Waitrose has launched a new campaign highlighting British produce, following a quintessentially...Featuring Waitrose mainstay Heston Blumenthal, the new 60-second TV ad and press ads will highlight British seasonal produce such as asparagus and smoked salmon. In the first week of the campaign ... , adverts and recipes all have a quintessentially British feel and are designed to help customers enjoy ...
Direct choice: Waitrose - 'Best of British'
07 Nov 2007 | by Jon Cano-Lopez, Managing director, Ai
Waitrose's mailer for its autumn 'Best of British' campaign is certainly eye-opening, with a strong...mouth-watering, classic British Sunday lunches, complete with the recipes, preparation methods ...
People moves: British Airports Authority
11 May 2005
retail director at the British Airports Authority (BAA).
British Heart Foundation partners with Lidl
02 Jul 2009 | by Becky Wilkerson
LONDON - The British Heart Foundation (BHF) has tied with Lidl for a one-year fundraising
British consumers ditch sales for sunbathing
06 Jul 2009 | by Nicola Clark
LONDON - The seasonal summer sales have been hit by the summer heatwave as consumers choose to stay at home and soak up the sunshine instead of hitting the sales for a bargain.
British Gas to launch Christmas ad campaign
16 Nov 2009 | by Staff
LONDON - British Gas will run a Christmas marketing campaign promoting its year round customer...director at British Gas said: We will launch a Christmas campaign to say we will look after you 365 day a year, so British Gas engineers are on call on Christmas Day and we'll see several thousand customers ... . See tomorrow's issue of Marketing for profile with British Gas marketing chief Chris Jansen. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
