28 Feb 1997
| by JENNIE KETTLEWELL, chief executive, Sha
of 11 February.
British Airways celebrated the 10th anniversary of its privatisation ...
of modern travel that airlines have trained the British public to
bargain hunt.
Eager callers ...
of the
promotion and should have thought more about the effect of the
call-handling system. British Telecom says ...
13 Dec 1996
The Incorporated Society of British Advertisers (ISBA) has hired The
Communication Group as its...The Incorporated Society of British Advertisers (ISBA) has hired The
Communication Group as its public affairs consultancy to help highlight
the contribution which advertisers make to the economy.
Set up in 1900, ISBA supports the interests of firms which use
advertising as part ...
10 Mar 2000
| by GIDON FREEMAN
The Incorporated Society of British Advertisers (ISBA), the trade
body for the country...The Incorporated Society of British Advertisers (ISBA), the trade
body for the country s advertisers, has appointed DLA Upstream to handle
its public affairs.
ISBA represents over 300 of the UK s biggest advertisers, including
Ford, BMW, Procter and Gamble and Unilever.
DLA Upstream ...
19 Mar 1999
| by ED SHELTON
Shell is to introduce live and on-line stakeholder forums, an
internal communications drive, a...Shell is to introduce live and on-line stakeholder forums, an
internal communications drive, a direct mail campaign and an advertising
campaign on Monday (PR Week, 12 March). The overall communications
campaign is worth more than pounds 15 million and is designed to rebuild
the oil giant ...
30 Apr 1999
| by SOPHIE BARKER
The first brand campaign to promote British further and higher
education abroad has been awarded...The first brand campaign to promote British further and higher
education abroad has been awarded to Shandwick public affairs and its
sister advertising agency, McCann-Erickson.
The British Council ...
figures.
The British Council, the Government agency which promotes British
culture abroad, has ...
30 Oct 1998
| by SOPHIE BARKER
The Incorporated Society of British Advertisers (ISBA), which
represents 300 advertisers including...The Incorporated Society of British Advertisers (ISBA), which
represents 300 advertisers including McDonald s and Procter and Gamble,
has appointed former Conservative MP Ian Twinn as its first public
affairs director.
Twinn started his job this week and will be in charge of promoting ...
21 Jun 1996
| by JANET IZATT
.
* The British Society of Magazine Editors is hosting a forum next week
entitled: Are British magazines being sidelined? . The forum, to be
held at IPC, will focus on claims that US celebrity publicists ...
22 Oct 1999
| by JENNIFER WHITEHEAD
Julie McGuckian, the PR officer at the Incorporated Society of
British Advertisers, has left...Julie McGuckian, the PR officer at the Incorporated Society of
British Advertisers, has left to join the Department of Trade and
Industry press office. Her replacement is Joe Lamb, who joins the DTI
after a spell freelancing on the Daily Telegraph. Lamb reports to ISBA s
director of public ...
09 Jun 2000
| by JENNIFER WHITEHEAD
that it usually rains a lot during the British
summer . The advertisements features people being rained on...Starbucks latest campaign for its Frappuccino iced coffee range is
based around the sad fact that it usually rains a lot during the British
summer . The advertisements features people being rained on, but
carrying on with their outdoor activities regardless, with the strapline
Summer s back. Time to drink ...
31 Jan 1997
| by NICK PURDOM
British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq.
What do all these leading...British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq.
What do all these leading companies have in common? The answer is that
all are in the process of, or recently have, set up their own business
television (BTV) network.
BTV has taken a long time to come of age but, despite fears ...