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Marketing Direct Forum speaker list takes shape

LONDON – The Marketing Direct Forum in April will provide the opportunity to learn from senior...direct marketing agency figures. They are Matthew Shepherd, head of customer marketing at British Gas ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...

British Airways to phase in SMS marketing

LONDON – British Airways is looking to use SMS for marketing and customer services in the future...for future communications with them. Julie Fleming, marketing manager at British Airways IT procurement ... to operations, along with cost savings. "We will be working closely with British Airways to help them ... have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...

British Gas uses digital for repair task

LONDON - British Gas is reinforcing its positioning as a comprehensive home services provider...by British Gas to make use of 'rich-media' pop-up ads alongside Flash banners, e-mail, doordrop and direct ... issue raised on Brand Republic, join the debate in the Forum here . ...

British Airways weighs email agency options

LONDON - British Airways is considering outsourcing its lucrative email marketing business...have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...

British Airways' media and DM roster face review

LONDON - British Airways' roster agencies are bracing themselves for review after the airline's £60...in the Forum. ...

British Gas pushes green electricity to young Londoners

LONDON - British Gas is targeting gym goers and commuters with a press and outdoor campaign urging.... Posters will feature the familiar British Gas flame in green, in contrast to the customary blue, against ... , and press ads will appear in the Metro and Evening Standard. British Gas says it is looking to connect ... at British Gas, said: "We are talking directly to existing British Gas customers and those who want to switch ...

British Airways prepares for direct roster pitch

LONDON - British Airways' direct marketing agencies are on alert as the airline has started...Republic, join the debate in the Forum . ...

British Legion in D-Day anniversary campaign

campaign by The Royal British Legion, as the charity looks to grow its donor base and access new revenue...The Royal British Legion, which markets itself as The Poppy Appeal, has handed three ... will also work on The Royal British Legion's Poppy Direct Affinity Marketing Scheme, which offers third ... the legion's direct marketing to reach new audiences and grow its donor base. The Royal British Legion ...

NewLogic retained for British Gas telemarketing work

for Centrica Business Services, under which the British Gas brand runs....British Gas has been under assault from rival energy firms after revealing price hikes earlier this year. NewLogic has been charged with communicating the brand to new customers and improving ... raised on Brand Republic, join the debate in the Forum here . ...

Iguana launches campaign to rival British Gas

drops as its hots up efforts to rival the central heating services of British Gas..... If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.