17 Mar 2011
| by Alasdair Reid
-style propaganda to the British populace, but whether there might be problems (or, indeed, opportunities) arising ...
15 Feb 2010
| by Matt Williams
LONDON - John Ayling & Associates has been appointed by the Milk Marketing Forum to handle its £2...will launch in Spring 2010, and will consist of outdoor, online and press work. The Milk Marketing Forum is a consortium of British dairy companies and co-operatives, administered by Dairy UK. The Forum's members ...
31 Jul 2008
| by Ben Bold
to target Muslim consumers with Shariah-compliant products....by Muslims while the direct mail activity will target those most likely to require Shariah ...
17 Mar 2011
| by Nick Gill
Bartle Bogle Hegarty's executive creative director Nick Gill gives his views on the 2011 British...I was jury chairman of the British Arrows this year, which was a real privilege, because I love ...
, whilst we debate creative standards in the UK, the British public are still enthusing about what ...
led to record commercial viewing. And this, for me, is what makes an awards scheme like British ...
25 Feb 2009
| by Staff
Anna West is media manager at British Airways...Brand controlled? British Airways. What are your main priorities for the next 12 months? We're currently in an environment different to anything we have experienced. It's critical to keep on top of how consumers are feeling and acting. Only by really trying to understand can we ensure our communications ...
17 Oct 2011
British Gas has launched an ad campaign by CHI & Partners....The brief was "to highlight the superior quality and service their HomeCare offers versus competitors".
The animated ad features a British Gas man parachuting in to the rescue of customers.
It was created by Liz Oakley and Rob Ferrara, and directed by Guilherme Marcondes through Hornet Inc. The media ...
14 Sep 2011
Beta is launching its first advertising campaign for the British Skin Foundation....The campaign, shot by Rankin at his state-of-the-art studio "Annroy", was unveiled at the National Portrait Gallery on 14 September and will run across national digital and print media.
The British Skin Foundation is a charity that raises money for research projects that aim to result in a better understanding ...
12 Apr 2011
| by Sara Kimberley
British Airways has retained Bartle Bogle Hegarty (BBH) and OgilvyOne as its lead agencies....The re-appointments follow a statutory internal review of the business.
BBH has worked with BA since 2005. It will continue as British Airways' global advertising agency, supporting brand communications across the world.
OgilvyOne, the airline's digital and direct agency, will continue to work ...
27 Sep 2007
| by Claire Billings
LONDON - British Airways has awarded OgilvyOne London the direct and digital marketing account...for Asia and the Pacific, said: OgilvyOne demonstrated a real passion for the British Airways brand ...
21 Jan 2009
| by Ian Darby
LONDON - British Airways has appointed ZenithOptimedia to handle its estimated £3 million online