17 Mar 2011
| by Nick Gill
Bartle Bogle Hegarty's executive creative director Nick Gill gives his views on the 2011 British...I was jury chairman of the British Arrows this year, which was a real privilege, because I love ...
, whilst we debate creative standards in the UK, the British public are still enthusing about what ...
led to record commercial viewing. And this, for me, is what makes an awards scheme like British ...
17 Oct 2011
British Gas has launched an ad campaign by CHI & Partners....The brief was "to highlight the superior quality and service their HomeCare offers versus competitors".
The animated ad features a British Gas man parachuting in to the rescue of customers.
It was created by Liz Oakley and Rob Ferrara, and directed by Guilherme Marcondes through Hornet Inc. The media ...
14 Sep 2011
Beta is launching its first advertising campaign for the British Skin Foundation....The campaign, shot by Rankin at his state-of-the-art studio "Annroy", was unveiled at the National Portrait Gallery on 14 September and will run across national digital and print media.
The British Skin Foundation is a charity that raises money for research projects that aim to result in a better understanding ...
13 May 2011
| by Ed Owen
Waitrose has launched a new campaign highlighting British produce, following a quintessentially...Featuring Waitrose mainstay Heston Blumenthal, the new 60-second TV ad and press ads will highlight British seasonal produce such as asparagus and smoked salmon.
In the first week of the campaign ...
, adverts and recipes all have a quintessentially British feel and are designed to help customers enjoy ...
09 Feb 2012
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today
08 Mar 2012
What type of programming should it be investing in, Alasdair Reid asks.
15 Feb 2012
Kelly Osbourne has been unveiled as the latest celebrity fronting the 'make mine milk' campaign.
05 Apr 2011
| by John Reynolds
Hovis has become the latest brand to champion British farmers in its marketing, with a TV campaign....
Hovis claims it is the sole major bread brand to use only British wheat.
Last year, McDonald s featured British farmers in its ads, in an attempt to raise awareness of the role British farms will play ...
21 Sep 2011
British Airways has released a multimillion-pound brand campaign, its biggest in a decade...A 90-second ad premi red on British Airways Facebook site (www.facebook.com/britishairways) today ...
on Channel 4 this week. The ad, which features 13 British Airways staff, showcases the airline's dedication ...
. The endline, "To fly. To Serve", is British Airways motto. The spot was created by Justin Moore and Hamish ...
10 Jan 2012
British Airways has launched a new campaign with OgilvyOne to promote its Executive Club loyalty...OgilvyOne has launched the first phase of enhancements to British Airways Executive Club loyalty programme with a new visual identity, new currency and customer engagement tools including a new digital magazine and interactive map.
Together with British Airways and Avios, OgilvyOne has created ...