Media Forum: Can Channel 4 change?
04 Sep 2009
After ten years of Big Brother, can C4 transform itself, Ian Darby asks.
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. British Airways, a domestic tier one sponsor, has just launched its first adverts promoting its 2012 ... released data from Kantar Media s TGI survey reveals that currently 36% of British adults are very likely ... group for British Airways to tap into; they are 23% more likely than the national average to spend ...
After ten years of Big Brother, can C4 transform itself, Ian Darby asks.
British Gas added thousands of customers to its residential electricity offering and its services..., while operating profit for services rose 5% to 241m. Centrica, British Gas's parent company, reported a surge in full-year pre-tax profits to 2.8bn, from 1.6bn in 2009. The current British Gas ... of British Swimming has been in place since March 2009. The company did not say whether its marketing had ...
LONDON - Consumers would pay more for a loaf of bread made from 100% British wheat, despite...if it was made entirely from British wheat and how much extra they would pay. Among those who said yes, 59 year ... would buy a loaf of bread that's made from British wheat," Billy, a 52 year-old bus driver said ... for using British ingredients. Rather than naming any particular brands, the recurring answer ...
LONDON - British Airways has announced record annual losses of more than £500m, with the impact..., British Airways claims that chief executive Willie Walsh's controversial cost-cutting plan is working ... the transatlantic joint business with American Airlines will help British Airways to become more efficient ... of the business and our engineers and pilots have voted for permanent change." Meanwhile, British Airways has ...
British Airways has blamed industrial action and disruption caused by the Icelandic volcanic ash
The television advertising market is expected to have grown by around 2% in 2011, with the biggest year-on-year rise achieved by Channel 5, while Channel 4 is expected to have performed the worst on a like-for-like basis.
Travelodge, the budget hotel chain, is using the Brits' habit of lying about their weekend activities to promote their £19 weekend getaways.
British Gas has added 223,000 new customers in the first half of 2010, with the exceptionally cold...to the reduction of gas prices, announced in February. British Gas advertised the price cut in a substantial ... half of 2009, to 6.7bn this year. At the same time, British Gas said it had installed 17% more ... in areas such as online and marketing, as well as improving customer services. Last month, British Gas ...
First Direct, Sony, Saga, 02 and Apple are among the most recommended brands across the UK, according to research published today (18 June).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.