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LONDON - British Gas has launched an environmental think tank for children as part of its...to Generation Green. British Gas said the think tank was formed after its research showed 74% of UK children ...
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ...
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ...
The John Lewis Partnership is being touted as the blueprint for the future of British business in a...Clegg said employees needed to be enfranchised by being given a stake in their company. He was speaking at an event at Mansion House, which was hosted by liberal think tank Centre Forum. He said: "We don t believe our problem is too much capitalism we think it's that too few people have ...
Airmiles, the UK travel loyalty programme, is to be renamed Avios, following the merger of British
LONDON - Warburtons has axed plans to launch its first loaf produced using only British wheat after...Oliver eating a sausage made of 100% British Pork in a field where it, er, grew up. So what made ... Warburtons' decision to scrap plans for a 100% British wheat loaf clearly comes after detailed research ... clearly from Hovis, which has shifted its entire portfolio to British wheat and gained ground on its rival ...
LONDON - The Royal British Legion plans to attract younger supporters via a virtual character...and grandfather have served in the armed forces. She will write blogs, leave comments in chat forums and post ... hopes Legion Live will attract 150,000 users over the next three years. Separately, The Royal British ...
What lies behind British Airways' decision to take steps to improve staff morale in advance of a...If ever a brand were in need of urgent help with its internal communications strategy, it is British Airways. A catalogue of disruptions has driven the airline's staff morale to an all-time low ... , apps and video, will be a key part of the strategy. More traditional channels, such as print, forums ...
YES - STEPHEN ROBERTSON DIRECTOR-GENERAL, BRITISH RETAIL CONSORTIUM The level of debate ... , but British consumers seem to have reacted ambivalently. On the Daily Mail website, which I suspected would be a good barometer of British disgust, only four comments were posted about this story: two referred ...
to your company as 'British Petroleum' as a means of distancing his country from your brand, you have a ... . If BP could just get Obama to drop the 'British' bit, there may be a rainbow at the end of a dark spill ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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