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Muslim website to target mainstream advertisers

LONDON - Muslim social media website Muxlim.com is planning to target mainstream consumer brands...The website, which delivers social networking, forums, blogs and video sharing, is also planning to launch a Muxlim.com virtual world' site to circumvent restrictions that block access to virtual worlds ... .com, said: The site is primarily used by the Muslim community, who are mainstream and purchase big brands ...

The Marketing Society Forum: Do consumers care whether Cadbury is British-owned?

Cadbury, a British institution with a philanthropic heritage and a high marketing profile...meaning and heritage. Cadbury has a firm place in British history and is associated with many historical ... is the brand's philanthropy, Britishness and meaning being replaced and reformulated for global audiences ... - for crying out loud. A little British gem, potentially going the way of many before it in the worldly ...

Opinion: The Marketing Society Forum

with British Retail Consortium figures, which will have inspired incredulity in many retail boardrooms, the M ... British institution. Let's wait and see how many of its competitors can make similar claims over the next ...

Forum Preview: Risk and reward

The Consumer Marketing Forum 2006 will inform marketers looking to innovate faster and better 50...challenge marketers face and one that Marketing's Consumer Marketing Forum 2006, taking place between 22 ... is lagging behind, as has been pointed out recently by both the chancellor and the Confederation of British ... . Hayward, who will also speak at the Consumer Marketing Forum, says: 'There are many tools out ...

Opinion: The Marketing Society Forum

, sites would not have felt the need to charge. YES - Chris Jansen, Group commercial director, British ...

British Airways: Eye of the storm?

British Airways will not remember the past year with any fondness. First, there was a dispute ... this side of Sheilas' Wheels' are some of the comments on one industry forum. The airline has also been ... : Head of marketing communications, British Airways 1998-2007: Partner relations manager, membership ...

Arla profits hit by Muslim boycott

Danish dairy producer Arla has said that the boycott of its products in the Middle East will hit full-year profits by about DKK400m (£36.4m).

Arla Foods hit by Muslim backlash

Danish-Swedish dairy producer Arla Foods is suffering following a two-month boycott of its products in the Middle East.

Opinion: The Marketing Society Forum - What defines Britain as a brand?

destination. But Britons can't agree on what constitutes Britishness, so what should it focus on?...CHRIS WOOD, CHIEF EXECUTIVE, CORPORATE EDGE The truth of the matter is that what defines Britain the brand for a person visiting this country is us, the British public. Today's visitor wants a holiday ... . - Marketing Society members can contribute to Forums by emailing jemima.bokaie@haymarket.com. ...

MARKETING MIX: Brits in forum of two halves

. But at last week's Marketing Forum Europe, it emerged that our European counterparts are a little more ... , was resplendent in his kilt. After dinner, the British marketers, agencies and assorted hacks on board ...

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