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Telegraph launches Morrisons-backed British food campaign

LONDON - The Daily Telegraph has launched a Best British Recipes strand sponsored by Morrisons...The food campaign, led by the newspaper's food writer Xanthe Clay, is intended to celebrate British food and fresh produce and encourage readers to contribute their own personal recipes. A dedicated channel on Telegraph.co.uk will house a forum and expert video tips. The recipes ...

John Ayling wins £2.5m Milk Marketing Forum account

LONDON - John Ayling & Associates has been appointed by the Milk Marketing Forum to handle its £2...will launch in Spring 2010, and will consist of outdoor, online and press work. The Milk Marketing Forum is a consortium of British dairy companies and co-operatives, administered by Dairy UK. The Forum's members ...

British Gas and Mail in mag deal

LONDON - In the first major deal for the newly integrated Mail Newspapers advertising team, British..., Look After Our World, the British Gas guide will be a perfect bound, 68-page A5-sized glossy magazine polybagged with the Daily Mail's 3.2 million print run. Emma Inchmore, advertising manager at British Gas ...

Government launches online forum for Digital Britain

LONDON - The Government has launched an online discussion forum to encourage debate about its

BBC and British Library to open up entertainment archives

LONDON - The BBC and British Library are teaming up to make millions of TV shows, images and music...content, and more than 150 million British Library items. The two organisations also plan to develop new ... four million items of sheet music and more than half-a-million documents and records. The British ... -general, said: "The BBC and the British Library share many of the same purposes - to guarantee public access ...

British Eurosport secures rights to Golden League athletics

LONDON - British Eurosport has secured the rights for the 2009 Athletics Golden League season..., British Eurosport will broadcast the final three rounds of the season in Paris, Zurich and Brussels ...

Burnham rejects product placement on British TV

LONDON - The Government will not allow product placement on British-made TV programmes - dashing...on British-made TV programmes. Guidelines from Brussels suggest allowing product placement as a way ... the crisis facing British broadcasting, but have so far completely failed to provide the real help struggling ...

Woman's Weekly in British Heart Foundation push

Woman's Weekly is partnering with the British Heart Foundation (BHF) around its Mother's Day

British Airways chief to open Media 360

Frank van der Post, managing director brand and customer experience at British Airways...Van der Post will be providing the opening client keynote for the two-day conference that will feature a number of high-profile clients, media owners and agencies, all taking part in a number of discussions and seminars. The British Airways chief's session will be discussing the thinking behind ...

British TV will host product placement in 2011

Product placement in British films, TV series, entertainment shows and sports programmes is set...metric for measuring its impact. At the beginning of the year, the Incorporated Society of British ...

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