British Heart Foundation 'yoobot' by Grey London
24 Sep 2009
In a bid to highlight the issue of obesity in children, the British Heart Foundation and Grey
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Opinion: The Marketing Society Forum
21 Apr 2010 | by Staff
Is it a good idea for FMCG brands to try to become retailers?
Wall's to focus latest campaign on British eccentricty
05 Jul 2010 | by John Reynolds
The campaign began with a 60-second TV spot that aired during 'Big Brother' over the weekend. The TV ads are shot in documentary style and aim to showcase ordinary British people who possess a Bring ... pie brand, pasties and sausage rolls - to champion British eccentricities. As part of the strategic ...
And in the real world... Sainsbury's, BT, British Airways and more
18 Jun 2009 | by Caroline Lovell
Times British Airways has agreed a deal with the pilots union Balpa, which will lead to 78 ...
British consumers swap going out for staying in
16 Apr 2009 | by Becky Wilkerson
LONDON - Britons are going out less and spending more money on drinking at home and holidaying in the UK in response to the economic downturn.
British consumers cut back on eating out for first time in 40 years
15 Jul 2009 | by Gemma Charles
, the recession is taking a bite out of a market which is traditionally resilient to downturns. The British public ...
KFC trials Halal-only restaurants in UK
07 May 2009 | by Amy Golding
of broadening the brand's appeal to Muslim customers....approved by the Halal Food Authority. The trial stores are located in areas with large Muslim populations ...
Society Forum
07 Sep 2011 | by Staff
A recently published medical study forecast that 11m more people in the UK will be obese by 2030, and proposed solutions include a government levy and marketing restrictions on unhealthy food.
My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
Steve Cox, marketing director at JCDecaux Airport, has appeared on stage at The Forum in Kentish...of opportunities to learn new stuff. Not many people know that ... I ve performed on stage at The Forum ... playing The Forum. If I could do it all over again... I d probably not buy my first suit from Mr ...
McDonald's 'weather' by Leo Burnett
07 Jul 2010
McDonald's latest TV spot aims to raise awareness of the role British farms play in supplying...The ad ties this in with a positive spin on British weather and how it is integral to British farming, shown through large rain cloud and snow flake weather icons. The ad was filmed in Derbyshire ... British: unpredictable weather and first-rate farming." ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
