Opinion: The Marketing Society Forum - Could digital technology breathe new life into loyalty
14 Jul 2010 | by Staff
into virtual Clubcards and British Airways' Executive Club membership is managed online. For 'new life ...
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Opinion: The Marketing Society Forum - Is it appropriate to use a rival's logo in advertising?
24 Jun 2008
to be challenging. The second reason is that it is not 'British'. But so are a lot of things, like our car industry ...
Media Forum: Is media ready for mobile?
23 May 2008 | by Alasdair Reid
Are mainstream media shops geared up for mobile ads?
Media Forum: Is it best to integrate media?
15 Feb 2008 | by Alasdair Reid
Should more clients follow O2 by hiring a single agency?
What's holding back British brands?
24 Apr 2007 | by Jane Simms
retailers, alongside our banks, that remain the country s leading lights. Of the eight British brands ... performance - only seven home brands appeared last year. In addition, two British brands ranked among the 10 ... . As a result, foreign brands may be in a better position to exploit emerging markets than British brands ...
Marketers debate brand issues at Barcelona sports forum
12 Mar 2012 | by John Reynolds
and pertinent issues faced by sports stakeholders, at last week's Global Sports Forum in Barcelona, organised
World Economic Forum uses social media at Davos
18 Jan 2007
GENEVA/DAVOS: The World Economic Forum is to use social media to 'reach a much wider audience
Media Forum: Is Flextech's future a concern?
10 Jun 2005 | by Alasdair Reid
A Telewest and ntl merger could mean the disposal of Flextech.
British Airways extends mobile boarding to Blackberry and Android
27 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
British Airways has extended its mobile boarding passes to Blackberry and Android devices...questions and a link to the ba.com mobile site. Chris Davies, head of digital marketing at British ... and makes travelling on British Airways even easier and smoother, allowing them to stay one step ahead." ...
British Gas ties up with Vodafone in direct deal
25 Mar 1999 | by NEILL DENNY
British Gas is teaming up with Vodafone to offer ten million customers a pre-paid mobile phone...British Gas is teaming up with Vodafone to offer ten million customers a pre-paid mobile phone ... , customers receive a phone and pounds 35 of talk time under the Vodafone Pay as you Talk service. A British ... is part of British Gas s attempts to lock in customers now that the gas market has been deregulated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
