17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ...
rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ...
23 May 2012
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB
British brands are world-class digital ...
advanced fashion brand in the world and it's utterly, utterly British.'
Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ...
02 Mar 2012
| by Matt Cartmell
The British Poultry Council (BPC) has brought in agency support to raise awareness of the poultry...and substantial expertise to enhance the British poultry meat industry s reputation. As an industry, we have a ...
02 Feb 2012
| by Amanda Mackenzie
Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can...Economic Forum gathering has been the ideal place for marketers to test the mood of our times ...
definite sense of the Brits wanting to put the 'great' back into Great Britain .
So, the Forum gave us ...
that engagement.
HIGHLIGHTS World Economic Forum
- Prime Minister David Cameron was joined by London ...
18 Apr 2012
and use Target's old line: 'Expect more, pay less'.
Each week Forum questions members of The Marketing ...
01 Mar 2012
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.
23 Mar 2012
The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief executive has raised the issue of whether marketers are well-placed to land such roles.
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
communications
ASOS
British Gas Nectar Launch: British Gas
John Lewis adam eve
Mercedes Abbott ...
28 Feb 2012
| by Ed Owen
The British Olympic Association (BOA) is hoping to raise £10m to fund an Olympic legacy museum....
Colin Moynihan, chairman of the British Olympic Association, said: "We are now looking to the Olympic ...
feat we should be immensely proud of and I believe the British Olympic Museum is the perfect way ...
16 Apr 2012
| by Arif Durrani
of British advertisers, ISBA....faces record levels of obesity. Just under a quarter of British adults are now classified as obese ...