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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ... advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ...

British Poultry Council calls in Hanover for public affairs brief

The British Poultry Council (BPC) has brought in agency support to raise awareness of the poultry...and substantial expertise to enhance the British poultry meat industry s reputation. As an industry, we have a ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can...Economic Forum gathering has been the ideal place for marketers to test the mood of our times ... definite sense of the Brits wanting to put the 'great' back into Great Britain . So, the Forum gave us ... that engagement. HIGHLIGHTS World Economic Forum - Prime Minister David Cameron was joined by London ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

and use Target's old line: 'Expect more, pay less'. Each week Forum questions members of The Marketing ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.

for the top job? The Marketing Society Forum

The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief executive has raised the issue of whether marketers are well-placed to land such roles.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ... communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ...

Brands sought for £10m Olympic museum

The British Olympic Association (BOA) is hoping to raise £10m to fund an Olympic legacy museum.... Colin Moynihan, chairman of the British Olympic Association, said: "We are now looking to the Olympic ... feat we should be immensely proud of and I believe the British Olympic Museum is the perfect way ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

of British advertisers, ISBA....faces record levels of obesity. Just under a quarter of British adults are now classified as obese ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.