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Barclaycard launches music-themed campaign for Freedom launch

By Alex Brownsell, campaignlive.co.uk 19 March 10, 12:40

-fareast-language:#0400; mso-bidi-language:#0400;} The TV ad, by Bartle Bogle Hegarty (BBH), uses classic ... in a transaction, the card reader plays notes from the song. The TV execution will be supported ...

Omid Djalili hijacks a bank in new Moneysupermarket.com ad

By Matt Williams, campaignlive.co.uk 19 March 10, 12:00

Created by Miles Calcraft Briginshaw Duffy, the spot breaks tonight, and continues on the theme that accuses British people of being too embarrassed to haggle. The ad sees Djalili hijack the position of a high-street bank cashier in an attempt to prevent a woman from accepting a poor deal. The Iranian ...

Dr Oetker launches £2.5m ad campaign

By John Reynolds, campaignlive.co.uk 19 March 10, 11:30

LONDON - Dr Oetker, the German-based frozen food brand, is investing in a £2.5m advertising push ... TV, print, sampling, and online support, which will run throughout this year. Dr Oetker's TV push ...

Viral View: Switching screens - when will video advertising go mobile?

By Jimmy Maymann, campaignlive.co.uk 19 March 10, 10:00

for advertisers to venture into the business of mobile marketing. 3G users will be familiar with simple text and banner ads. But what about mobile video advertising? More than simply smaller screens Figures from ... personal media as well. Advertising messages can be targeted on a much more personal and local level ...

Lipton Ice Tea unveils Hugh Jackman global ad

By Joe Thomas, campaignlive.co.uk 19 March 10, 08:00

LONDON - Lipton Ice Tea is launching its first global TV ads featuring Hollywood actor Hugh Jackman

CMW appointed to Five's advertising roster

By Matt Williams, campaignlive.co.uk 18 March 10, 10:40

LONDON - Five has appointed CMW to its advertising roster as the broadcaster looks to increase ... by Geoff Lloyd, in which the Absolute Radio DJ reviews each episode. Five has ramped up its advertising over the past few months. The broadcaster recently rolled out a new TV spot to promote its array of US ...

Walker Media wins Kettle Foods account

By Ian Darby, campaignlive.co.uk 18 March 10, 10:50

at Kettle Foods, said: "As a relatively new advertiser to TV, we were looking for a media agency partner ... answered the brief impressively." Last year, Kettle launched its "chip art" TV campaign, through the ad ...

TV ad revenues set to grow by up to 20 per cent in May

By Ian Darby, campaignlive.co.uk 18 March 10, 10:15

LONDON - The TV ad market is set to continue its recovery with media agencies predicting that May ... This rise, which could see May TV revenue total 300 million, would match the increase in revenues ... , which takes around 45 per cent of total TV revenue, bringing in an additional 100 million over this period when compared with the first five months of 2009. Advertisers launching their World Cup activity ...

Fallon creatives join Karmarama

By Kate Nettleton, campaignlive.co.uk 18 March 10, 08:00

LONDON - Sam Walker and Joe De Souza, Fallon's award-winning creative directors, have quit to join ... on the BBC business, producing award-winning campaigns, including the BBC3 "fearless" ad, which picked up a silver at the 2009 British Television Advertising Awards, and the bronze Cannes Lion-winning BBC Blast ...

CHI wins £18m Samsung UK brief

By Sara Kimberley, campaignlive.co.uk 18 March 10, 08:00

LONDON - Samsung Electronics has consolidated the £18m UK ad account for its TV products into CHI ... will be responsible for Samsung's advertising for its TV division, where the bulk of the ad budget will be spent this year. The company hopes to move into the brand-building space previously occupied by Sony's Bravia TV ... will continue to award briefs across its roster of agencies, which also includes Beattie McGuinness Bungay, Grey ...