10 May 2012
As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage....We've been here before. This year ... drum roll ... it's the year of ... connected TV. But what ...
's look at the facts. Last year, nine million TVs were sold in the UK, of which roughly three million offered some form of "connected" technology (70 per cent of Samsung's TVs were connected TVs) - but only ...
30 Apr 2012
| by Matthew Chapman
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative...narrator, TV actress Angela Griffin, as the brand seeks to make itself less masculine.
Chris Brocklehurst, head of advertising at British Gas, said the energy firm decided to drop Timothy Spall in favour ...
the first time British Gas has advertised its app in broadcast media, as the company seeks to demonstrate ...
10 May 2012
The Smash Martians' place in British advertising history is assured....by Campaign chose its 1974 TV debut ad as the best of the 20th century, as did a national poll celebrating 50 years of commercial TV.
The Martians not only sent sales for the Cadbury instant potato product ...
of the grocery advertising straitjacket.
"It's crazy," Webster remarked to his copywriter Chris Wilkins over a ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
10 May 2012
| by Paul Brazier, executive creative director, AMV BBDO
. As a member of the Chimera, I ll be helping to select ten winners who will each be awarded $100 ...
? I can almost hear the blasts of scepticism: what, advertising creatives from the world s top ...
active international development organisations it would be a shame if we didn t see some British ...
15 May 2012
| by Matthew Chapman
campaign days after British Gas warned it might have to raise prices this winter....The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising .
British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...
22 May 2012
| by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ...
, as the ideal candidate to revolutionise television advertising.
People can literally use their mobiles ...
an opportunity for advertisers as revolutionary as television itself, because it allows for direct customer ...
14 May 2012
| by Arif Durrani
Advertising revenues for Channel 4's main network fell by 19.5 million, from 598.5 million ...
with the younger 18 34 year-old demographic, a popular target group for many advertisers. Big Brother became ...
2011.
The ensuing drop in advertising contributed to total revenues at Channel 4's main network ...
17 May 2012
| by Jeremy Lee
Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.
24 May 2012
| by Maisie McCabe
took home gongs at last night's Freesat Awards, where the BBC also won five of the 11 categories....The awards, now in their fourth year, celebrate the TV channels and programmes that broadcast ...
.
ITV won two awards. Mid-morning magazine show 'This Morning' took home the Best Live TV Programme ...
TV Series, while 'The Million Pound Drop', fronted by Davina McCall, won the award for Best Digital ...
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