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Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... , as the ideal candidate to revolutionise television advertising. People can literally use their mobiles ... an opportunity for advertisers as revolutionary as television itself, because it allows for direct customer ...
took home gongs at last night's Freesat Awards, where the BBC also won five of the 11 categories....The awards, now in their fourth year, celebrate the TV channels and programmes that broadcast ... . ITV won two awards. Mid-morning magazine show 'This Morning' took home the Best Live TV Programme ... TV Series, while 'The Million Pound Drop', fronted by Davina McCall, won the award for Best Digital ...
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
Bauer Media is set to pull the plug on Q TV after nearly 12 years to make way for the launch...Bauer [then Emap] launched Q TV in October 2000, operated by Box Television, and specialising in indie, rock and alternative. The closure makes way for Heat TV, which is set to launch on 3 July with a selection of music videos, news stories and links to social networks. Heat TV joins Bauer ...
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ... YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital ...
advertising....), but British advertisers have not created world-class radio spots in recent years. In 2011, for the second ... 1992: The Radio Advertising Bureau is founded under Douglas McArthur 1995: The RAB Aerial Awards ... When people are asked to name their favourite ad, the most common response is a TV spot. Posters ...
The British Council is on the hunt for comms help to promote a flagship education forum being held
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories...The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a ... in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing and which can also prove commercial benefits. Success in the Marketing Design Awards will give entrants ...
The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV...In a major U-turn by the industry watchdog, the threat to BSkyB's position in the pay-TV film ... Now TV, in the summer, means that BSkyB will not hold a competitive edge. The findings are a ... , chairman of the movies on pay-TV market investigation, said: "Competition between providers of movie ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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