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The British Television Advertising Awards is to rebrand as the British Arrows under its new...to the end of his tenure as chairman. The rebrand aims to reflect the changing nature of the awards, which now include new media, cinema, internet and ambient advertising, alongside the traditional TV ad. New ... " ad for T-Mobile, which won Best Television Commercial of the Year as well as gold awards ...
LONDON - Saatchi & Saatchi scooped the top gong at last night's British Television Advertising...the award for Best Viral Commercial. VCCP was another agency to perform well at the ceremony, landing four golds and the award for Best Series of Commercials for its comparethemarket.com campaign. Rattling Stick scooped the award for Most Successful Production Company of the Year for the third year in a row ...
While adlanders were quaffing wine at the British Television Advertising Awards last Wednesday
beer to be the broadcast sponsor of ITV's National Television Awards..... This is the second sponsorship for the Crabbie's brand following its title sponsorship of the British Comedy Awards 2009. In the run-up to Christmas it ran advertising across TV, radio and social media. Since the start ... : "The sponsorship of the ITV National Television Awards provides an excellent opportunity for Crabbie ...
When they said "big up British TV and cinema", my response was to punch the air and shout: "Just...But what exactly is "British TV" in 2010? I love Nike's "write the future" film, but it ... on British TV commercials. I can still remember the early days of trying to crack international briefs ... at ourselves we're very funny. And while Britain and the States once had a monopoly on great TV advertising ...
, it was talked about on TV, radio, the internet and even mentioned in the first leadership debate....depending on who they are talking to. It is also a medium that unites the nation in the way TV used to do ... of clearer ideas waiting to be had. Are advertisers currently using the power of outdoor in the best way ... excite. All too often, outdoor is used as simply a reminder of the TV - what a missed opportunity ...
It's big. And it's clever. It sat by and took a kicking from TV and all its other disruptive....) And how about "smart digital advertising"? Where you create a suite of digital assets of specific messages ... you really begin to define "digital creativity"? How do you acknowledge it, or award it? How do you ... , the craft and the design. Today, technology is to advertising what art was to copy. It feels as if digital ...
LONDON - The cash-strapped History of Advertising Trust is offering industry people the chance...to the Arrows Archive, which includes UK TV ads entered for the British Television Advertising Awards since 1977. ... to use the resources of the world's largest advertising archive of its kind for the benefit of students ... bursary will have access to more than three million items of advertising, research notes, case histories ...
to the TV advertising world with the introduction of AdSmart next year. Using viewer data, they will be able ... will improve the accuracy of the television currency in the UK and begin to measure more TV behaviour ... and the British public goes well beyond simple entertainment. The television still has the power to unite ...
Advertising Awards in Cork....Sharks on 17-18 September. This year's full list of winners: TV INTERNATIONAL TELEVISION ... " Bronze Abbot Mead Vickers for "Sponsoring ITV 3 drama" TV INTERNATIONAL TELEVISION LOW BUDGET Bronze Infinity Productions for "Clever hamsters" TV INTERNATIONAL TELEVISION CRAFT Best ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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