MEC's Tong talks mobile apps and advertising
01 May 2012 | by Nick Batten
Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers.
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Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... is sponsoring British Sandwich Week next week. During the week, it will be running an Ultimate British Sandwich ...
British Gas revamps Planet Home strategy as Spall is dropped
30 Apr 2012 | by Matthew Chapman
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative...Brocklehurst, head of advertising at British Gas, said the energy firm decided to drop Timothy Spall in favour of a female narrator, because most of its engineers were men, meaning British Gas has a very masculine ... is super simple with British Gas." The brand's mobile app also features in the spot and represents ...
Video: Highlights from the Revolution Awards 2012
24 Apr 2012 | by Sarah Johnson
Marketing talks to some of the winners from this year's award ceremony.
Media Week Awards co-chairs revealed
04 Apr 2012 | by Jeremy King
This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen Blackett, CEO at MediaCom.
Marketing speaks to British ice-skating champ about her first brand tie-up
04 Apr 2012 | by John Reynolds
Marketing this week spoke to nine-times British ice-skating champion Jenna McCorkell, who
Beckham's pants escape advertising ban
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.
Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles
13 Feb 2012
The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired on CBS on Sunday), created by TBWA\Chiat\Day Los Angeles.
British Airways 'the race' by BBH
09 Feb 2012
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
