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Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... is sponsoring British Sandwich Week next week. During the week, it will be running an Ultimate British Sandwich ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ... communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ...
British Day Out', in a drive to target a younger audience by displaying the variety of its venues.
Marketing talks to some of the winners from this year's award ceremony.
Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London's Park Lane.
Last year, John Wanamaker's 'half the money I spend on advertising is wasted' adage applied to online video. In 2011, 47% of all video ads were abandoned, according to data from DoubleClick.
New ad formats are emerging and they are likely to become the standard formats of tomorrow, writes Jack Wallington, head of industry programmes, IAB.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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