15 May 2012
| by Matthew Chapman
campaign days after British Gas warned it might have to raise prices this winter....The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising .
British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
communications
ASOS
British Gas Nectar Launch: British Gas
John Lewis adam eve
Mercedes Abbott ...
01 May 2012
| by Sarah Shearman
British Day Out', in a drive to target a younger audience by displaying the variety of its venues.
30 Apr 2012
| by Matthew Chapman
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative...Brocklehurst, head of advertising at British Gas, said the energy firm decided to drop Timothy Spall in favour of a female narrator, because most of its engineers were men, meaning British Gas has a very masculine ...
is super simple with British Gas."
The brand's mobile app also features in the spot and represents ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Dove, the Unilever-owned personal care brand, has won the best campaign accolade at the inaugural Campaign for Body Confidence Awards for its 'Growing Up' campaign.
24 Apr 2012
| by Nick Batten
The Industry Trust for IP awareness has launched its first ever Xbox advertising as part of its 'Moments Worth Paying For' campaign.
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
), to promote its British heritage....brand to try and showcase its British brand credentials, in a year which includes the Olympics ...
recently promoted their British credentials.
Despite being US-owned, Schweppes can trace its roots back ...
Pimm's , Gordon's and Schweppes there? It's just not British".
The digital part of the campaign ...
05 Apr 2012
| by Nick Batten
Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch.
04 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.
27 Mar 2012
| by John Reynolds
The British Heart Foundation (BHF) has launched a tactical campaign, running ads on digital