British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video
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Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business.
4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad sales partner as it moves to monetise is newly launched mobile website.
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.
Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
of British Gas....British Gas image as an environmentally progressive, green energy supplier. It is now thought ... that British Gas is one of our biggest clients and one industry source labelled the brief an agency ... outside investment to grow its footprint internationally . British Gas has contacted a number ...
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ... promotes drinking milk in general rather than any specific brand. The British Beer Pub Association ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
The AA has put its £7 million advertising account up for pitch.
Virgin Holidays reviews advertising account
30 Apr 2012 | by Sara Kimberley
Virgin Holidays has called a review for its advertising account, currently handled by Elvis, which has worked on the brief for five years.
Ogilvy & Mather captures TK Maxx digital advertising
26 Apr 2012 | by Sara Kimberley
TK Maxx has appointed Ogilvy & Mather to its digital advertising account.
Yell appoints Engine to global advertising account
20 Apr 2012 | by Sara Kimberley
Yell has appointed Engine to handle its estimated £60 million global advertising account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
