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Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
Guardian News & Media has secured 17 nominations for this year's annual Association of Online Publishers awards, followed by IPC Media which has 14 nominations.
New ad formats are emerging and they are likely to become the standard formats of tomorrow, writes Jack Wallington, head of industry programmes, IAB.
Does the rise of emotive advertising reflect a more general cultural shift, asks Danny Turnbull, managing director, Gyro.
Is it possible to create authentic sports advertising without ever playing the game, asks Matt Morley-Brown, creative director, Archibald Ingall Stretton.
The Club is a new digital magazine launched by Cedar Communications to celebrate the relaunch of the British Airways Executive Club. A clean design, intuitive navigation and informative, inspiring and surprising content, ensures that this will be bookmarked by millions of BA Executive Club members. Cedar ...
opportunities for British businesses....Speaking ahead of the IPA President s New Year reception, the minister for culture, communications and creative industries said the British advertising industry was world-beating when it came to creativity and well ahead in terms of ecommerce and internet advertising. Vaizey said: "I see the advertising ...
As Coca-Cola celebrates 80 years of Christmas ads, we look back over eight decades of advertising starting with the brands introduction of the iconic red suited Santa figure that still forms a major part of its brand strategy.
Wardour, the award-winning content marketing agency, has been appointed by the British Heart Foundation (BHF) to develop a major consumer-engagement programme following a competitive pitch. Heart Matters, set up in 2008, is the free membership programme of the BHF, and it currently has more than 300 ...
Joy. Laughs. Poignancy. What effect do the Christmas ads have on you? How about nausea?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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