23 May 2012
| by Kim Benjamin
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors.
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ...
rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ...
11 May 2012
| by Sarah Shearman
premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year.
The campaign, created by Dare, starts this weekend with a TV ad ...
is sponsoring British Sandwich Week next week. During the week, it will be running an Ultimate British Sandwich ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
09 May 2012
| by Gemma Charles
In a blog, BrewDog claimed that Diageo, a sponsor of the British Institute of Innkeeping award ceremony, had cheated Brewdog out of an award. According to the blog, BrewDog's name was engraved ...
and behaviour.
"We would like to apologise unreservedly to BrewDog and to the British Institute of Innkeeping ...
04 May 2012
| by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
communications
ASOS
British Gas Nectar Launch: British Gas
John Lewis adam eve
Mercedes Abbott ...
24 Apr 2012
| by Sarah Johnson
Marketing talks to some of the winners from this year's award ceremony.
23 Apr 2012
| by Kim Benjamin
Heineken, Xbox, TBG Digital and Adam & Eve triumphed at the Revolution Awards 2012, held on 20 April at the Grosvenor House Hotel on London's Park Lane.
04 Apr 2012
| by John Reynolds
Marketing this week spoke to nine-times British ice-skating champion Jenna McCorkell, who