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Foster's is to extend its humour-based marketing strategy by reviving a series of classic British
, to avoid being stranded by the British Airways strikes, the airline was conducting a damage ... resources to cope with public questions. This wisdom in this is demonstrated by the success of British ... , the videos improved perceptions of the British Airways brand among 19% of the people who had seen them ...
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
Asda has appointed eCircle to work on its email marketing programme as the retailer looks to step up its efforts across the discipline.
British Airways has rolled out an online service providing information about key business events
IKEA has awarded Vizeum its £10m UK media planning and buying account, ending a 10-year relationship with MediaCom. The appointment follows a seven-month review of the account.
STA Travel, the travel specialist for students and young people, is using mobile advertising to promote flights to key global destinations. Working with AdMob, STA Travel has rolled out an iPhone-focused ad campaign to engage its target audience of 18- to 30-year-olds and drive calls to its contact...
ITV could make as much as £34m from advertising on its itv.com website this year, according to media analysts Screen Digest. The site offers simulcasts and a catch-up service for the broadcaster's programmes.
- The first two results are links to the Facebook pages of two different Nickie Smiths.
The recruitment campaign allows warm prospects to get closer to the action by taking part in a series of missions. A direct mail pack was synchronised precisely to arrive as TV ads invited potential recruits to visit the British Army website. This pack, showing doors to a bomb factory, asked the recipient ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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