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LONDON - The UK television market is set for a much-needed fillip during 2010 with net advertising revenues estimated to leap by 10% on the year, according to a leading analyst.
The IAB is a 20-strong team of digital experts, responsible for educating marketers through industry initiatives to reinforce the integrity of the internet as it becomes the biggest advertising medium.
British film, shot in India which allowed the director and actors to leave America with a swag of 8 ...
Anna West is media manager at British Airways...Brand controlled? British Airways. What are your main priorities for the next 12 months? We're currently in an environment different to anything we have experienced. It's critical to keep on top of how consumers are feeling and acting. Only by really trying to understand can we ensure our communications ...
LONDON - The third IPC Magazine Planning Awards, in association with Media Week, is open for entries, with the ceremony scheduled for early May.
in their 30s and 40s, and celebrates all things British, with documentaries from the usual suspects ... of Blighty is quirky, fresh and innovative. Channel idents are lively and fun - for example, mocking British weather and laughing at typically British seaside antics. However, do these promos actually reflect ...
LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 12 months.
Thinkbox has announced the judges for the 2009 Thinkbox TV Planning Awards.
What should agencies and advertisers look for in a network? Should they go for specialists, expansive reach, or those with bespoke technologies? Adam Woods checks out the numerous options available
The great and the good gathered for the Media Week Awards in London last week.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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