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Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale: April-September 2004 Budget band: £100,000 to £1,000,000 The popularity of online search engines, new directory enquiries firms and the use of mobiles to store numbers have all affected the relevance of The...
Campaign: Am I listening? Client: BT PR Team: Sinclair Mason/in-house/Corporate Culture Timescale: January-December 2003 Budget: Around £100,000 After MORI research revealed BT's corporate social responsibility (CSR) reputation had plateaued, the telecoms giant hired Sinclair Mason and Corporate...
WapWorld, the WAP portal, has chosen UKiNvest.com to provide content for its money section, which is available on mobile phones. The City and personal finance web site will give breaking news, stock market information, brokers tips as well as pensions, savings and mortgage information. A personalised...
By choosing to reorganise its PR agencies into a 30-strong roster, British Telecom could...By choosing to reorganise its PR agencies into a 30-strong roster, British Telecom could be accused of trying to have its cake and eat it. The agencies need to put considerable time and resources into maintaining the client relationship, but they are guaranteed neither work nor income ...
of 11 February. British Airways celebrated the 10th anniversary of its privatisation ... of modern travel that airlines have trained the British public to bargain hunt. Eager callers ... of the promotion and should have thought more about the effect of the call-handling system. British Telecom says ...
The British Trust for Conservation Volunteers has secured a three year pounds 300,000 sponsorship...The British Trust for Conservation Volunteers has secured a three year pounds 300,000 sponsorship deal with Britain s second largest cable company, Nynex Cablecomms. The money will be invested in a range of conservation projects, including restoring woodlands and upgrading footpaths ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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