O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
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British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ... communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ...
Mother beats two to win HTC global advertising business
15 Mar 2012 | by Anne Cassidy
HTC, the smartphone manufacturer, has appointed Mother to create global brand ideas across its estimated £100 million ad business.
Two thirds of Brits express annoyance over mobile advertising
24 Feb 2012 | by Matthew Chapman
Research commissioned by mobile marketing provider Upstream found the British would rather receive advertising on PCs or laptops and could come as a blow to Facebook, which is expected to announce a mobile advertising platform on 27 February. Research found that more than one in four (27%) British people would ...
Yelp signs up Brands2life to make impact in British market
10 Feb 2012 | by John Owens
Yelp, the online city guide, has brought in Brands2Life as it attempts to make an impact in the UK market.
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
TripAdvisor's PR consultancy claims travel website's verified measuring is 'best in breed'.
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator's ruling that it can no longer claim to have reviews by 'real travellers'. But PR professionals are split about how this will impact on the online management of travel brands' reputations.
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Communication Group, single customer view e-Dialog, British Airways live weather campaign Red Eye ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
