15 May 2012
| by Alec Mattinson
of British Gas....British Gas image as an environmentally progressive, green energy supplier.
It is now thought ...
that British Gas is one of our biggest clients and one industry source labelled the brief an agency ...
outside investment to grow its footprint internationally .
British Gas has contacted a number ...
15 May 2012
| by Matthew Chapman
campaign days after British Gas warned it might have to raise prices this winter....The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising .
British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...
04 May 2012
| by Noelle McElhatton
Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
communications
ASOS
British Gas Nectar Launch: British Gas
John Lewis adam eve
Mercedes Abbott ...
30 Apr 2012
| by Matthew Chapman
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative...Brocklehurst, head of advertising at British Gas, said the energy firm decided to drop Timothy Spall in favour of a female narrator, because most of its engineers were men, meaning British Gas has a very masculine ...
is super simple with British Gas."
The brand's mobile app also features in the spot and represents ...
24 Feb 2012
| by Anne Cassidy
Huawei, the Chinese telecoms company, has appointed Bartle Bogle Hegarty as its global advertising agency for its devices business unit, following a pitch.
16 Feb 2012
| by Ben Hall
British Gas marketing director Will Orr said the company must work on building "trust and affection
16 Feb 2012
| by Matthew Chapman
facing a fight to improve public perception.
The brand image of British Gas will be tested next week ...
'.
Perception challenge
The 'big six' suppliers - British Gas, E.ON, EDF Energy, NPower, SSE and Scottish ...
look no further than the taxi driver who took Marketing to British Gas' Staines headquarters ...
02 Feb 2012
| by Staff
Communication Group, single customer view
e-Dialog, British Airways live weather campaign
Red Eye ...
30 Jan 2012
| by Staff
Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.