01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
communications
ASOS
British Gas Nectar Launch: British Gas
John Lewis adam eve
Mercedes Abbott ...
05 Apr 2012
Official Olympic Games sponsor British Airways launched an aeroplane cabin-themed pop-up restaurant...Developed by Cake, the restaurant is part of the carrier's 'Great Britons' campaign, which has also seen BA create dove-themed Olympic planes. Under the campaign, hundreds of free flights were offered to promote British talent in fields such as art and design and sport.
How I see ...
09 Feb 2012
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today
09 Feb 2012
| by John Owens and Elizabeth Pears
Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator's ruling that it can no longer claim to have reviews by 'real travellers'. But PR professionals are split about how this will impact on the online management of travel brands' reputations.
02 Feb 2012
| by Staff
Communication Group, single customer view
e-Dialog, British Airways live weather campaign
Red Eye ...
27 Jan 2012
| by Anne Cassidy
Eurostar is set to appoint AMV BBDO to its pan-European advertising account following a pitch.
17 Jan 2012
| by Jeremy King
Frank van der Post, managing director brand and customer experience at British Airways...Van der Post will be providing the opening client keynote for the two-day conference that will feature a number of high-profile clients, media owners and agencies, all taking part in a number of discussions and seminars.
The British Airways chief's session will be discussing the thinking behind ...
12 Jan 2012
| by Sara Kimberley
CityJet, the London-based airline, has called a review of its estimated £4 million pan-European advertising account.
10 Jan 2012
British Airways has launched a new campaign with OgilvyOne to promote its Executive Club loyalty...OgilvyOne has launched the first phase of enhancements to British Airways Executive Club loyalty programme with a new visual identity, new currency and customer engagement tools including a new digital magazine and interactive map.
Together with British Airways and Avios, OgilvyOne has created ...
04 Jan 2012
British Airways has launched a print campaign promoting its January sale.